Italian luxury car
manufacturer Maserati has announced its re-entry into the Indian market. The
company will be bringing in the new Ghibli for a starting price of Rs. 1.1
crore, the Quattroporte for Rs. 1.5 crore, the Quattroporte GTS for Rs. 2.2
crore, the GranTurismo for Rs. 1.8 crore and the GranCabrio for Rs. 2 crore.
Maserati will enter the Indian market using its synergies within the FCA (Fiat
Chrysler Automobiles) Group and will operate out of Fiat Chrysler Automobiles
India (FCAI). The company has planned to open three dealerships in the major
cities of India -- New Delhi, Mumbai and Bangalore by the third quarter of
2015. AMP Supercars Pvt. Ltd., Bagga Luxury Motorcars LLP and Jubilant
Autoworks Pvt. Ltd. will represent Maserati in the respective areas of New
Delhi, Mumbai and Bangalore. Maserati also plans to open dedicated service
facilities, which will be fully in sync with the company’s global standards.
Bojan Jankulovski, Head of
Operations for India, said, “Driving a Maserati is like wearing a tailor-made
suit in a world of uniforms. Our re-entry into the Indian market is a
commitment to our customers as there is a definitive demand for exclusive
luxury products, including cars, in the market. By entering India, and other
new markets around the world, we are able to grow by expansion.” Jankulovski
has over 15 years of experience in the automotive industry in the fields of
sales, after sales and network development in particular. Under his leadership
the company has established itself in five markets in the Middle East and South
East Asia in the past two years.
Umberto Cini, Managing
Director of Maserati Middle East, India and Africa, said, “Maserati stands for
Italian design, performance, craftsmanship and heritage, and of course exclusivity.
This new market entry is a significant step for our brand in its over 100 year
history. We will focus on exclusivity and hence our goal in terms of annual
sales in India will be in the two-digit range.”
The Indian market bears
significant potential to Maserati’s growth strategy. The Italian manufacturer
has increased in its global annual sales to 36,500 units in 2014 by entering
new markets and adding new vehicles to its product portfolio. The GranTurismo
and GranCabrio were joined by the 6th generation of the Quattroporte and the
new Ghibli. The Ghibli is Maserati’s first four-door sports executive sedan in
the E-segment. All models are being produced in Maserati’s native Italy.
Rs. 1.1 Crore
Rs. 1.5 Crore
Rs. 2.2 Crore
Rs. 1.8 Crore
Rs. 2.0 Crore
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