BMW India has priced several
of its models a notch lower, passing on the advantage of locally produced cars
to the Indian consumers. In a press
release, the company stated that celebrating the ‘Make in India’ initiative,
BMW India has announced brand new prices for the portfolio of locally produced
cars. BMW India has already strengthened its commitment to the Indian market by
increasing the level of localisation at BMW Plant Chennai up to 50 pc.
Philipp von Sahr, President, BMW Group India
said, “The future belongs to India. If you want to benefit from the dynamics of
the Indian market, you need to act today. Following our approach ‘Production
follows the market’, we have accelerated our localisation programme in
India. We have created a win-win
situation for our customers with a wide range of exclusively authentic luxury
products and now equally attractive value proposition with ‘Make in India’.”
BMW Plant Chennai started operations on March 29,
2007. Since then, the BMW Group has strengthened its commitment to the Indian
market and has continuously increased the number of its locally produced car
models. Up to eight car models can be locally produced on two assembly lines at
BMW Plant Chennai. Presently, the BMW 1 Series, the BMW 3 Series, the BMW 3
Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3
and the BMW X5 are locally produced at BMW Plant Chennai.
Some of the major auto
components sourced for local production of cars at BMW Plant Chennai are:
Engine and Transmission from Force Motors; Axles from ZF Hero Chassis; Door
Panels and Wiring Harness from Draexlmaier India; Exhaust Systems from Tenneco
Automotive India; Heating, Ventilating, Air-conditioning and Cooling Modules
from Valeo India and Mahle Behr and Seats from Lear India.
The new prices of the various
models are:
BMW 1 Series
BMW 118d (Sport Line) – INR
2,950,000
BMW 3 Series
BMW 320d (Prestige Edition) –
INR 3,490,000
BMW 320d (Luxury Line Edition)
– INR 3,890,000
BMW 320d (Sport Line Edition)
– INR 3,890,000
BMW Gran Turismo
BMW Gran Turismo (Sport Line)
– INR 3,990,000
BMW Gran Turismo (Luxury Line)
– INR 4,290,000
BMW 5 Series
BMW 520d (Prestige Edition) –
INR 4,490,000
BMW 520d (Prestige Plus
Edition) – INR 4,790,000
BMW 520d (Luxury Line Edition)
– INR 4,990,000
BMW 530d (M Sport) – INR
5,990,000
BMW 7 Series
BMW 730Ld (Prestige) – INR
9,250,000
BMW 730Ld (Eminence) – INR
10,650,000
BMW 730Ld (Signature) – INR
12,520,000
BMW X1
BMW X1 sDrive20d (xLine) – INR
3,790,000
BMW X3
BMW X3 xDrive20d (Expedition)
– INR 4,690,000
BMW X3 xDrive20d (xLine) – INR
5,190,000
BMW X3 xDrive30d (M Sport) –
INR 5,990,000
BMW X5
BMW X5 xDrive30d (Expedition)
– INR 6,590,000
BMW X5 xDrive30d (Design Pure
Experience) – INR 6,990,000
BMW X5 xDrive30d (Design Pure
Experience 7 Seater) – INR 7,290,000
Source: BMW India