We are today living in a world that is connected
through a maze of social networking sites where a person or a brand’s
popularity depends on the number of followers one has. So when luxury car maker
Rolls Royce got its 2 millionth fan on its facebook page, it was time to say
“thank you”. Rolls Royce CEO Torsten Müller-Ötvös wrote a personal letter to the 2 millionth
The number of fans for Rolls Royce has doubled
from one to two million in the last 12 months on facebook, reflecting the
popularity of the brand across online social networking services.
The two millionth ‘like’ was posted by a fan
based in India, a country with more Rolls-Royce fans than any other in the
world. It is a different story that less than a handful of such expensive cars
are sold in India. Pakistan and the United States take second and third place
respectively said a company statement, in
terms of ‘likes’.
In the personal letter posted on Facebook, Torsten Müller-Ötvös wrote, “Thank you to each and every one of you who has helped us reach a
landmark two million fans. Through Facebook we can share sneak previews,
bespoke insights and captivating stories from the Home of Rolls-Royce Motor
Cars with you, wherever you are in the world.” He concluded, “I am excited to
be sharing the journey with you!”
Created in July 2010, the Rolls-Royce Facebook
page was launched to broaden the appeal of the brand and bring it to a new and
contemporary audience, something the Rolls-Royce Ghost and Wraith models have
both successfully done since their market introduction. Since then Rolls-Royce
has built a strong following of those who desire its products and – perhaps –
one day commission their own Rolls-Royce.
Picture for representation
purpose only / Courtesy Rolls Royce
Source: Rolls Royce
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