presented the next generation of their flagship model 7 series to the world at
BMW Welt in Munich. The new BMW 7 Series which will someday soon find its way
to India , incorporates groundbreaking technologies in the areas of lightweight
design, powertrains, chassis, operating systems, intelligent connectivity and
first, the new BMW 7 Series is the world’s first series-produced car that
owners will be able to manoeuvre in or out of forward-parking spaces or garages
without anyone at the wheel. As such, the Remote Control Parking option allows
drivers to access tight parking spaces with ease. The driver initiates the
car’s progress forwards into or in reverse out of a space using the likewise
newly developed BMW Display Key. While the car is carrying out the
semi-automated manoeuvre, the driver watches out for obstacles.
plenty of use of carbon-fibre-reinforced plastic (CFRP) in the body structure,
engines are from the BMW Group’s new generation of power units, it’s got plug-in
hybrid system in the new BMW 740e, there is the Executive Drive Pro active
chassis system, the Driving Experience Control switch with ADAPTIVE mode and
sitting at the back (most of the Indian buyers are there!) there’s Executive
Lounge feature with massage function and Vitality Programme, the Sky Lounge
Panorama glass roof, the Welcome Light Carpet, the Ambient highlight and a
smartphone holder with inductive charging station. Standout innovations in
operating system and driver assistance technology include the extension of the
iDrive system to include a touch display and BMW gesture control, as well as
Touch Command, the new BMW Head-Up Display, crossing traffic warning, the
steering and lane control assistant, active side collision protection, Surround
View with 3D View and the Remote Control Parking system....Whew! The list is
“At BMW we believe the future can be predicted
most effectively if we’re helping to shape it,” explains Adrian van Hooydonk,
Senior Vice President BMW Group Design, adding that “The primary objective in
the development of the new car was to create a vision of modern luxury and to
exceed our customers’ expectations. In BMW’s eyes, modern luxury is rooted in
the most advanced technologies and extremely fine attention to detail. This
generation of the BMW 7 Series is the most luxurious, most comfortable and –
all round – the best car we have ever built in this class.”
carbon core reduces weight of the vehicle by as much as 130 kilograms. The new
BMW 7 Series is available with an extensively updated V8 engine and
six-cylinder in-line variants from the BMW Group’s latest generation of power
units. All the engines link up as standard with the likewise further developed
eight-speed Steptronic transmission. The BMW xDrive intelligent all-wheel-drive
system, which can be specified as an option, also operates more effectively
than ever. The plug-in hybrid BMW 740e features BMW eDrive technology.
hybrid model, which will be launched in long-wheelbase BMW 740Le form and bear
the BMW 740Le xDrive badge when specified with intelligent all-wheel drive, is
powered by a four-cylinder petrol engine and an electric motor, which together
generate total system output of 326 hp. The electric drive system, supplied
with energy by a high-voltage lithium-ion battery, provides a noticeable boost
for the combustion engines when dynamic acceleration is required. Moreover, the
BMW eDrive technology enables all-electric and therefore locally emission-free
driving at speeds of up to 120 km/h and with a range of up to 40 kilometres.
Luxury ambience with all the trimmings: Executive
Lounge, Touch Command.
The BMW 750Li
xDrive, BMW 740Li, BMW 730Ld and BMW 730Ld xDrive models specified with the
optional Executive Lounge, which redefines personal well-being in a luxury car,
offer levels of comfort a class apart. This equipment package includes
Automatic air conditioning with 4-zone control, Electrically adjustable comfort
seats with massage function in the rear and Active seat ventilation for all
seats, plus the optional Executive Lounge Seating, Executive Lounge rear
console and Rear-seat entertainment Experience with BMW Touch Command. The
massage function now also includes the Vitality Programme, which allows rear
passengers to engage in active physical exercise for recuperation purposes. The
Executive Lounge Seating option increases comfort in the rear seat behind the
front passenger seat, which can slide forward by an additional 90 millimetres
and has an electrically extendable footrest integrated into its backrest. The
rear passenger can unwind into an extremely relaxing position thanks to a
backrest which can recline impressively close to the horizontal position.
Lounge rear console houses a fold-out table, additional cupholders and the
Touch Command system. This removable 7-inch tablet computer allows the user to
control the infotainment and comfort functions available in the rear of the new
BMW 7 Series and can also be used to play back external audio and video files,
as a games console or to surf the internet.
Atmospheric touches: Ambient light, Sky Lounge
Panorama glass roof.
ambience inside the new BMW 7 Series is also enhanced by a precisely arranged
lighting design. The Ambient light option now includes the Welcome Light
Carpet, which provides eye-catching illumination of the area around the car
doors. Another unique feature is the Ambient highlight for the long-wheelbase
versions of the new BMW 7 Series, which bathes the rear compartment in an
atmospheric light from light sources positioned vertically on the B-pillars.
versions of the new BMW 7 Series will also be available with the Sky Lounge
Panorama glass roof, which is likewise one of a kind in the luxury sedan
segment. When it gets dark, the light emitted from side-mounted LED modules is
directed evenly onto the glass surface, where it hits an imprinted graphic.
This creates an atmospheric motif mimicking a starry sky.
option customers can select to increase the feeling of well-being on board is
the Ambient Air package, which ionises the air and generates a selection of
eight aromas. Outstanding sound quality, meanwhile, is the speciality of the
likewise newly developed Bowers & Wilkins Diamond surround sound system,
which has been specifically tuned to the interior of the new BMW 7 Series.
Unique in the luxury sedan segment: BMW Laserlight.
feature in the luxury sedan segment is BMW Laserlight, familiar from the BMW
i8. Thanks to BMW Selective Beam, this is dazzle-free and can be specified for
the new BMW 7 Series as an alternative to the standard full-LED headlights. The
laser headlights generate a particularly bright, pure white light as well as
providing a high-beam range of 600 metres, double that of the LED headlights.
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