Wedding cards come in all sizes
and shapes, with goodies wrapped along with it....because it is personal....But
seldom do you find a press invite that comes into your home and announces the
date, time and venue of a product launch. Maruti Suzuki, the leading car maker in
the country came out with an extremely innovative way to call a journalist to
its event. Innovative? Oh yes! Interesting, Oh yes! And exciting? Oh yeah!
The company is planning a slew of
new products that will be sold through its recently set up Nexa outlets. The
S-Cross will be the first one to adorn these outlets. In order to keep some of
these new Nexa outlets warm and happy, the company is selling the Ciaz there.
But the moment the S-Cross comes in, Ciaz may have to join the ranks of the other
existing Maruti Suzuki outlets. The Nexa outlets promise to be a different
experience for car buyers and Maruti Suzuki is leaving no stone unturned to
make these Nexa outlets successful. Motown India June 2015 issue has a detailed
report on these Nexa outlets. Go grab a copy, anytime after June 1, 2015, when
it hits the stands.
In the meantime, Maximus, my
buddy and I thoroughly enjoyed the new Maruti Suzuki invite. Thank you Mr Kalsi
for making it so personal! ---Editor
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