Report: P.Tharyan & Rahul Kapoor Photography:
that India’s leading car maker Maruti Suzuki has in common with India’s leading
car exporter Hyundai Motor India is that both sell small and affordable cars in
India. Now that Maruti Suzuki has put together a team that goes by the name NEXA
to sell its premium cars, Hyundai, according to highly placed sources, is
contemplating when to introduce its luxury cars in India. And there lies a big difference between these two companies.
NEXA outlets will only sell premium cars beginning with the S Cross crossover
vehicle that will be launched in the country in the next couple of months. In
order to keep their newly set up NEXA outlets warm and busy, they will, for the
time being, sell the Ciaz premium sedan. Once the S-Cross is launched, sale of
Ciaz models will be discontinued at these NEXA dealerships and pushed into the
ordinary Maruti Suzuki dealerships. But
what is a lot more interesting is when Hyundai would bring in its luxury cars
into India. Unconfirmed sources say that the company is pouring over several
strategies to introduce these cars into India but has not yet decided on any one
India is contemplating bringing their flagship saloons the Genesis and
Continental / Equus to India. The unfortunate scenario for Suzuki in that case will
be that if Hyundai is to bring in the cavalry (all costing upwards of Rs 35-40
lakh), the biggest vehicle Suzuki has to offer is the Kizashi and others like the
Grand Vitara, pushing a little further, the APV people carrier MPV (sub Rs 20
lakh vehicles) . There is nothing in the Suzuki stable to match that segment
while Toyota, Honda and Hyundai all do.
luxury cars are value for money products in the North American markets. Both in
terms of engine refinement and luxury trappings, these Hyundai luxury cars stand
out even when compared to the blue blooded models from companies like BMW,
Mercedes-Benz and Audi. Hyundai, it is reliably learnt, is keen to push these marques
in India and be one up on its closest rival Maruti Suzuki. While Hyundai has
yet to decide on a channel to sell its expensive cars in India, Maruti Suzuki
plans a NEXA launch across the country.
NEXA ultimately mean? Well if you think it’s like what Lexus is to Toyota, or
Infinity is to Nissan, or Acura is to Honda, we are sad to break this to you,
but unfortunately it’s not true. The Lexus, Infinity and Acura brands are
luxury brands, Here we are talking about sales channels and the NEXA is on the
lines of Toyota’s sales channels in Japan like “Toyota,” “Toyopet,” “Corolla”
For the complete report pick up the June 2015 issue
of Motown India
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