Mercedes-Benz India is taking Prime Minister Narendra Modi’s
‘Make in India’ call very seriously. Barely a few months after brining in the
car in CBU form, the company has rolled-out the all new C 220 CDI from its
modern manufacturing facility in Chakan, Pune. In fact, the local production of
the new C 220 CDI commences within three months of the car’s India debut. The
new C 220 CDI was rolled-out of the assembly line by Eberhard Kern, Managing
Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director,
Operations, Mercedes-Benz India. The new locally produced C 220 CDI will now be
available in all Mercedes-Benz dealerships across India.
The new C-Class which won the coveted ‘World Car of the
Year’ award has a whole host of modern features include exemplary safety and
high efficiency, while boasting of sporty and agile handling. Mercedes-Benz
India has now enhanced the localisation content in the new C 220 CDI to 60pc.
In a press release, the company noted that the new C-Class’
4-cylinder diesel engine is the most fuel efficient in the segment with a fuel
efficiency of 19.27 km per litre. Together with a large fuel tank capacity of
66 litres it gives the customers freedom to explore places around them without
worrying about frequent trips to the fuel station. The engine also boasts of
the Eco start/stop function which helps in saving fuel and reducing emissions.
The engine produces 168bhp at 3000-4200 rpm with a maximum torque of 400 Nm
between 1400-2800 rpm, which is highest in the segment. It accelerates from 0
to 100 kmph in 7.4 seconds with a top speed of 233 kmph.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz
India said, “We are delighted that the ‘World Car of the Year’, the new
C-Class, will now be ‘Made in India’ at our world class production facility
here in Pune. Unparalleled quality has been Mercedes-Benz’s key competitive
strength and underlines our prowess in automotive manufacturing across the
globe. We are glad to commence the local production of the C 220 CDI and are
confident that we will be able to cater to the increasing demand of this world
winner for our discerning customers. The local production of the new C 220 CDI
will continue the sedan’s success story in the Indian market. Additionally we
have launched the ‘Corporate Star Lease’ product, a dedicated leasing solution
from Mercedes Financial Services that will bring immense value for our
potential corporate customers”.
“Backed by sophisticated manufacturing process and cutting
edge technology, Mercedes-Benz has the most experienced team working on the
production of the new C 220 CDI. This team is immensely proud of their
accomplishment of achieving the most stringent global standards in terms of
quality, in making a world-class luxury sedan like the C-Class in India. With
the local production of the new C 220 CDI and in tune with its ‘Make in India’
commitment, Mercedes-Benz India has now an increased localization content of
60% in this car. We are confident that with the production of the new C 220 CDI
in India, we will be able to create a higher benchmark in terms of local
production of high-end luxury cars in India, and make our customers equally
delighted by providing an unmatched value.” Kern added.
With the new C-Class, customers can now enjoy a new level of
driving dynamics. At a touch of the Drive Mode Selector (AGILITY SELECT),
drivers can choose between Comfort, Economy, Sport, Sport+ or Individual
driving modes. Parameters such as the engine, transmission and steering
characteristics are adjusted according to the selected transmission mode. In
the Sport and Sport+ modes the driver can experience added agility and
dynamism, thanks to a more direct characteristic steering curve, spontaneous
throttle response and modified shift points, providing an exciting and engaging
Source: Mercedes-Benz India
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