Pretty faces, pretty legs,
pretty things and the finest couture blend so easily. At Rolls-Royce Motor
Cars, there is this true blend in the unveiling of the ‘Wraith – Inspired by
‘Wraith – Inspired by Fashion’
provides a modern take on a grand tradition that is close to this marquee. Akin
to commissioning a fine suit or elegant piece of couture, the journey of
creating a highly Bespoke Rolls-Royce motor car begins at the marque’s
equivalent of the tailor’s atelier, the Bespoke Design Studio at the Home of
Rolls-Royce in Goodwood, England.
It is here that the designers
have honed that aesthetic theme of the car, drawing inspiration from colour palettes,
materials and techniques used in the world of high fashion. The result is obvious
and for all to see as the car the Wraith now comes in all its characteristic
blend of power, style and drama.
A long while back, the the
marque’s first showroom in Conduit Street, Mayfair was founded a short step
from London’s famous centre of tailoring excellence, Savile Row. Here, Sir
Henry Royce and his partner The Honourable Charles Rolls echoed the offerings
of their illustrious neighbours by providing London’s most stylish denizens
with the automotive equivalent of the finest cloths; a perfectly engineered
Rolls-Royce chassis and running gear. The customer would then call upon their
preferred coachbuilder, who would furnish the car with personal touches and
accoutrements specified perfectly to their requirements.
A century later, the trend
continues with a bold new generation of customers continuing to share the same
appetite for commissioning expressions of their taste and lifestyle.
Giles Taylor, Director of
Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith
provides a canvas for materials and finishes most commonly associated with the
world of fashion. Inspiration was sourced from international catwalks and
Bespoke Tailors, resulting in an aesthetically stunning and sartorially
on-point motor car.”
‘Wraith – Inspired by Fashion’
two-tone exterior colour scheme of Andalucian White and Arctic White offers a
neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple
or Mugello Red. Wraith’s signature shoulder-line is accentuated deftly with the
addition of a hand-applied feature-line in the chosen highlight colour,
alluding to the divergent interior of the motor car.
Beyond the traditional
placement of embroidered headrests, seat stitching and piping, the accent
colour has found an elegant new application via a striking two-tone composition
steering wheel. A seamless stitch, a highly complex craft technique from the
world of fine tailoring, was mastered and applied to the wheel by the
craftspeople in the Leather Shop at the Home of Rolls-Royce.
The very finest garments are
crafted exclusively from the most luxurious materials – with tactility, comfort
and quality as important an attribute as the aesthetic of the piece itself. The
Bespoke design team took inspiration from this approach in appointing the car’s
front and rear door pockets with fine silks, adorned with an abstract
representation of the Spirit of Ecstasy with each emblem set precisely at
fifty-five degrees to complement the lines of the door.
The remarkable craftsmanship
and attention-to-detail employed in the creation of any
Rolls-Royce is evident in the
exquisite application of wood to the dashboard, with the lacquering process for
‘Wraith – Inspired by Fashion’ alone taking nine days to painstakingly
complete. This is completed elegantly with the integration of a Bespoke Clock,
set as a piece of jewellery, styled exclusively to emit a pearl effect,
reminiscent of silk fabrics.
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