Toyota is doing something interesting, but weird with their
2015 Corolla production line. If you log onto www.gifony.com
you can produce a song using the noises made from the machines, drills,
wrenches and robots to produce your next hit single.
From gigantic robots referred to as “Godzillas” to cars
diving into electromagnetic baths, Gifony features 45 gifs of the sights and
sounds of a Toyota production line. Users can create songs by selecting gifs
and corresponding sounds, such as doors being drilled into place (the bass),
sheets of steel being stamped into parts (the drums) or team member collabos
(lyrics) and then your gifs are mixed into a track that can be downloaded and
“We wanted to give people a rare glimpse at the story behind
how their favorite Toyota cars are made,” said Marjorie Schussel, corporate
marketing director at Toyota. “Gifony allows users to experience the thrill of
stepping into one of our 10 U.S. manufacturing plants for the first time and
entering an exhilarating world of sounds, energy and activity.”
Toyota has partnered
with popular internet DJ SoNevable to produce his own Gifony, which will be
featured on his YouTube page and will be promoted across his social media
channels to spread the word.
Gifony was created by
sound engineers from Search Party. All visuals and sounds were recorded during
the assembly process at Toyota’s manufacturing plants in Blue Springs,
Mississippi and Princeton, Indiana.
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