Toyota is doing something interesting, but weird with their 2015 Corolla production line. If you log onto www.gifony.com you can produce a song using the noises made from the machines, drills, wrenches and robots to produce your next hit single.
From gigantic robots referred to as “Godzillas” to cars diving into electromagnetic baths, Gifony features 45 gifs of the sights and sounds of a Toyota production line. Users can create songs by selecting gifs and corresponding sounds, such as doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics) and then your gifs are mixed into a track that can be downloaded and shared online.
“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”
Toyota has partnered with popular internet DJ SoNevable to produce his own Gifony, which will be featured on his YouTube page and will be promoted across his social media channels to spread the word.
Gifony was created by sound engineers from Search Party. All visuals and sounds were recorded during the assembly process at Toyota’s manufacturing plants in Blue Springs, Mississippi and Princeton, Indiana.
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...
Technology company Continental is expanding its sensor portfolio for the fast-growing electric car market with the unveiling of a new innovative sensor. The high-speed inductive e-motor Rotor Position...
Apollo Tyres Ltd, the leading tyre maker, has introduced the dedicated and premium tyres for SUVs in India, Vredestein Pinza AT. These tyres, with all weather grip and excellent stability, are comfort...