Make your own Toyota production line music with Gifony

Toyota is doing something interesting, but weird with their 2015 Corolla production line. If you log onto www.gifony.com you can produce a song using the noises made from the machines, drills, wrenches and robots to produce your next hit single.

From gigantic robots referred to as “Godzillas” to cars diving into electromagnetic baths, Gifony features 45 gifs of the sights and sounds of a Toyota production line. Users can create songs by selecting gifs and corresponding sounds, such as doors being drilled into place (the bass), sheets of steel being stamped into parts (the drums) or team member collabos (lyrics) and then your gifs are mixed into a track that can be downloaded and shared online.

“We wanted to give people a rare glimpse at the story behind how their favorite Toyota cars are made,” said Marjorie Schussel, corporate marketing director at Toyota. “Gifony allows users to experience the thrill of stepping into one of our 10 U.S. manufacturing plants for the first time and entering an exhilarating world of sounds, energy and activity.”

 Toyota has partnered with popular internet DJ SoNevable to produce his own Gifony, which will be featured on his YouTube page and will be promoted across his social media channels to spread the word.

 Gifony was created by sound engineers from Search Party. All visuals and sounds were recorded during the assembly process at Toyota’s manufacturing plants in Blue Springs, Mississippi and Princeton, Indiana.