To be launched later this year
in India, the new Figo Aspire sub-4 metre sedan will be the first model from
the Ford stable to roll out from its new modern plant in Sanand in Gujarat. The
new Figo Aspire will come with two engine options: A 1.5L TDCi diesel engine
and the 1.2L TiVCT petrol engine.
In new Figo Aspire, Ford’s DNA
is instantly recognisable in the trapezoidal grille, which gives the car a
substantial presence on the road. The car has large, elongated headlamps, with
a raked-back windshield and sweeping lines. Chrome highlights and technical
details in the headlight design give the car a premium touch.
With modern interior, the car
has roomy cabin with smart storage spaces.
“With the new Figo Aspire, we are challenging
consumers to expect more from their car,” said Mark Fields, president and CEO,
Ford Motor Company. “The Ford Figo Aspire demonstrates that a small sedan can
boast refined, modern design, exceptional craftsmanship, excellent safety and
an outstanding array of smart technologies,” he said during the inauguration of
the plant in Gujarat.
The new Figo Aspire will be
entering India’s highly competitive compact car segment, which made up 45 pc of
India’s market in 2014. Ford expects the segment to grow to around 1.6 million
units in India by 2018, from 1.1 million in 2014.
The company will also export
variants of the Figo Aspire to compete globally.
“The Figo Aspire was designed to meet the
needs of consumers in India and around the world who told us they wanted a
sophisticated compact car with a comfortable, flexible and roomy interior, and
class-leading smart features – all combined with excellent fuel efficiency and
a low cost-of-ownership,” said Nigel Harris, president, Ford India.
An innovative device dock in the car allows the driver to store, mount
and charge mobile phones, MP3 players and satellite navigation systems, and to
integrate these devices into the car’s entertainment system.
Consumers looking for even
greater technological integration can choose a Figo Aspire equipped with SYNC
with AppLink, Ford’s advanced in-car connectivity system. SYNC with AppLink
allows drivers to control their phone, entertainment and apps hands-free using
simple voice commands – helping them to stay connected while keeping their
hands on the wheel and eyes on the road.
As for the safety angle, the
car has a robust passenger cage created from high-strength steel, and comes
with driver and passenger airbags. For the first time in a compact car in
India, the Figo Aspire also offers side and curtain airbags for an extra level
of protection. In the event of a serious collision, Emergency Assistance uses a
Bluetooth-paired phone to automatically call emergency responders and provide
information about your vehicle and location.
“With the new Figo Aspire we
have created a car that exceeds consumer expectations in almost every way,”
said Mark Fields, adding that “It has been built to meet Ford’s high global
standards of design, quality and performance, and is a true demonstration of
the One Ford Plan in action.”
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