Volvo Auto India is planning to get aggressive
in the Indian luxury car market. The company is planning a slew of launches for
the year 2015. In the second quarter of this year, the company intends to
launch two variants of the V40. One would be a new model, the V40 diesel (sub
Rs 30 Lakh) and a new variant, the V40 cross country petrol (sub Rs 30 lakh).
It would also be launching the S60 T6 in the second quarter. In the third
quarter of the year, the company will launch the all-new XC90 priced
competitively in the segment
VAI plan to sell 2,000 cars in 2015 as against
1,200 sold last year. They currently markets products through its dealerships
in New Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh, Coimbatore,
Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam and Pune. Soon the cars
will be seen in West Delhi and Kolkata with a new dealership opening.
The dealership network will be increased from 14
to 20 by end of this year.
Volvo Cars had unveiled its
all-new Volvo XC90 in 2014. It is a premium quality seven-seat SUV with world
leading safety features, new powertrain technologies, an unrivalled combination
of power and fuel efficiency and a superlative interior finish.
In fact the car took three years in the making
and was part of a US $ 11bn investment programme. The new XC90 was the first of
its cars to carry the company’s new more prominent iron mark, which has the
iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer”
DRL lights, the iron mark introduces an entirely new, distinctive and confident
face for Volvo’s forthcoming generation of cars.
The XC90’s larger bonnet with its new
topography, the beltline and the sharpened shoulders connecting with the
tattoo-like, new rear lights are other important design signatures that will be
mirrored across the range.
To add more visual muscle from the sides, the
XC90 comes with a range of wheel sizes up to 22 inches.
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