launched its first Southeast Asian road safety campaign in five Asean countries
as the official automotive sponsor of Taylor Swift’s The RED Tour presented by
Cornetto. The seven-time Grammy Award winner and her critically acclaimed RED
Tour will be making stops in Jakarta, Manila, Bangkok, Kuala Lumpur and
Singapore this June.
to the media that they believe that education is the basis for improving road safety,
so it is focusing on young people with its Be Safety Leaders road safety
campaign. The campaign emphasises that creating a safer road environment
requires a concerted effort by all road users including drivers, pedestrians
and others in embracing road safety as a way of life. While Toyota constantly
strives to create safer cars, it also encourages drivers and passengers to put
on their seatbelts, as the simple act of buckling up helps save lives and
reduce injuries from crashes.
automotive giant feels it’s crucial, as their internal research in five
Southeast Asian countries shows that only 25pc of drivers and passengers wear
seat belts, and that airbags work 153 times better when seat belts are worn as
stated in the press release.
To help bring
this important message to young people, Taylor Swift will help educate her fans
on the importance and safety of wearing a seat belt via a video message which
will be screened at her upcoming June concerts and via online and social media
safety campaign will leverage a variety of advertising formats, social media
and interactive technologies across Southeast Asia. Each concert venue will
feature a Toyota exhibit where fans will have the opportunity to learn more
about other safety initiatives by Toyota.
Source: Toyota / Picture of Taylor Swift
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