Hyundai has revealed its
innovative Santa Cruz Crossover Truck Concept at the 2015 North American
International Auto Show (NAIAS)in Detroit. This pick up is targeted at the new
generation of buyers, especially Millennials, who represent the second-largest
population of car buyers.
“The Santa Cruz crossover
truck concept meets the unspoken needs of a growing Millennial lifestyle we
call ‘Urban Adventurers’,” said Mark Dipko, director, corporate planning,
Hyundai Motor America, adding that the “This new crossover allows them all the
expandable utility they need throughout their active week, from work-life
professionalism, to social interests, to a whole variety of outdoor pursuits,
without the typical compromises they have come to expect from the industry’s
current product offerings.”
Modern urbanisation is
impacting the market in a broad way, and this trend is especially strong with
young adults, who face tighter parking on streets and parking garages, and
increasing congestion overall. These trends are not confined to one specific
region of the U.S.; they’re happening in urban hubs everywhere. These “Urban
Adventurers” have a different mindset, being very active both socially, and in
their communities, bringing a pioneering spirit to make their neighborhoods a
better place to live and work.
Hyundai designers created a
bold design that conveys this lifestyle, with a wide, sure-footed stance and an
aggressive side-profile rake. The front view features an upright, hexagonal
grille with cascading lines framing the sides, dual lens-free, honeycombed
headlamp projectors, and prominent LED fog lamps. The side profile is
highlighted by oversized wheels, Michelin tyres with a special tread design,
centre-locking hubs and yellow Brembo brake callipers.
The vehicle has convenient,
rear-hinged rear doors which integrate seamlessly with the front door design.
The wheel arches, roof, and bed rails offer convenient tie-down cleats for
securing cargo of all shapes and sizes. From the rear, the concept presents
highly-contoured bed forms, and for extra utility, the expandable bed can be
easily reconfigured for longer cargo, using a unique drawer-like sliding
The pickup is fitted with an environmentally-friendly
2.0-litre turbo diesel powertrain delivering 190 hp and approximately 407 Nm of
torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also
offers Hyundai’s HTRAC All-wheel drive system.
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