Mercedes-Benz held the world
premiere of the F 015 Luxury in Motion car at the International Consumer
Electronics Show (CES) 2015 in Las Vegas, Nevada (US) on January 6, 2015.
With the self-driving luxury
sedan F 015 Luxury in Motion, Mercedes-Benz shows how the automobile is
changing from a means of transportation to a private retreating space. Offering
maximum space in a lounge-like interior, the F 015 elevates comfort and luxury
to a new level. One key aspect of the research vehicle is the continuous
exchange of information between vehicle, passengers, and the outside world.
According to a company press
release, the F 015 Luxury in Motion is the visionary answer of Mercedes-Benz to
a rapidly changing world. By 2030, the number of mega-cities with more than 10
million inhabitants will increase from about 30 to over 40. "The single
most important luxury goods of the 21st century are private space and
time," says Dr Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz
Cars, adding that "Autonomously driving cars by Mercedes-Benz shall offer
exactly that. With the F 015 Luxury in Motion, this revolutionary concept of
mobility becomes tangible for the first time."
Progressing from the
self-propelled ("automotive") to the self-reliant
("autonomous") vehicle, Mercedes-Benz as a pioneer goes far beyond
the purely technical realisation of automated driving. People are always at the
centre of such considerations. Just as the 1886 Benz Patent Motor Car and its
successors revolutionised personal mobility and, as a consequence, society as a
whole, the first self-driving cars will also bring about major changes.
The pivotal feature of the
innovative interior concept is the variable seating system, with four rotating
lounge chairs that allow a face-to-face seat configuration. All four passengers
can use their time aboard to work, to relax or to communicate. In order to make
getting in and out of the car easier, the electrically powered seats also swing
outwards by 30 degrees as soon as the doors are opened.
One key aspect of the research
vehicle is the continuous exchange of information between vehicle, passengers
and the outside world. This is facilitated by six display screens harmoniously
integrated into the instrument panel and the rear and side panels, which turn
the interior of the F 015 Luxury in Motion into a digital arena. Passengers can
interact intuitively with the connected vehicle through gestures, eye-tracking
or by touching the high-resolution screens. Employing laser projection and LED
displays, the electrically propelled F 015 Luxury in Motion establishes contact
to the outside world and is a real social partner in traffic.
Dr Zetsche further added,
"Already two years ago, with the S 500 INTELLIGENT DRIVE we showed on the
historical route Bertha-Benz took in 1888 that we have the technology which
makes autonomous driving reality in everyday traffic. We have a master plan in
place to take the big leap required getting from technically feasible to
commercially viable. The F 015 Luxury in Motion demonstrates where this may
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