SsangYong Motor Company CEO,
Yoo Il Lee, has announced the name of the company’s all new B-segment crossover
- Tivoli. SsanYong is a company in South Korea controlled by Mahindra &
Mahindra of India.
Under development for the past
three years and seen in concept form at recent international motor shows with
the project name X100, the new Tivoli will be launched in Korea in January,
2015, according to a press release.
Together with its name,
SsangYong has also revealed the latest rendered images of the car’s exterior
and interior. The exterior features the
look of a dynamic, urban SUV with a modern silhouette, and embracing the
rhythmical motion of SsangYong’s new design language.
The interior offers the
modernity of a luxurious living space, with a stylish and contemporary look.
Designed to offer driver and passengers easy connectivity to their IT devices,
it also brings style, practicality and plenty of storage space.
The new car takes its name
from Tivoli, the Italian town near Rome with a reputation for style. Noted for
its cultural heritage and beautiful location, the gardens at Villa d’Este have
inspired many others to use the name, including the Tivoli Gardens in Copenhagen. The new model gives the car an international
standing, while complementing SsangYong’s heritage as a specialist SUV brand.
SsangYong has worked
intensively on both design and product quality for this new car, using
extensive analytical market research to create a new compact SUV that will set
the trend in this segment of the car market.
The Tivoli will go on sale in Korea in January and globally during the
second quarter of 2015, the release added.
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