Mitsubishi Motors North America, Inc. (MMNA) has unveiled
the futuristic Mitsubishi Concept XR-PHEV during the Mitsubishi press
conference at the 2014 Los Angeles Auto Show.
The vehicle features bold styling and a performance-oriented
yet highly efficient plug-in-hybrid electric vehicle (PHEV) drivetrain. The Mitsubishi
Concept XR-PHEV crossover definitely hints at the future design direction for
Mitsubishi Motors production vehicles in North America and further reaffirms
the automaker's commitment to the U.S. market.
"We brought the Concept XR-PHEV to LA so that we could
talk about our new design direction and how future products will be taking
clues from its dynamic lines," said MMNA Executive Vice President, Don
Swearingen in a press release issued by the company
"We also brought it to LA to reinforce the message that
Mitsubishi is here to stay in the United States. As we re-grow the brand we will introduce new
models while updating existing ones, creating a new look and a new value
proposition for the brand," he added.
Sales of Mitsubishi models in the U.S. have sustained a
year-long upward trajectory. Among the performers is the Outlander Sport which has
led the way with year-to-date sales up over 25pc from the previous year and
thanks to the addition of the Mirage to the lineup in 2014, overall sales in
the U.S. are up 28.9pc year-over-year.
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