The Contemporary Urban Vehicle
(CUV) Avventura launched by Fiat Group Automobiles India Private Limited
(FGAIPL) in India is for the global market. The Avventura will be sold in the
country at a starting price of Rs 5.99 lakh. The car will be produced at Fiat’s
Ranjangaon plant in Pune and will be initially sold in India.
Avventura which was unveiled
globally at the Auto Expo held in Greater Noida near New Delhi early 2014 comes
with features like high terrain gauges, functional roof rails, large boot and
60:40 split seats. To top it all it also has high ground clearance of 205 mm to
give a smooth ride.
At the launch Nagesh
Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations
said his company is thrilled to launch Avventura, India’s first Contemporary
Urban Vehicle , a lifestyle product which is specially designed for someone who
is continuously in search of enthusiasm. “As per our 3 pillar strategy, we have
strengthened our dealer network, after sales service and with our unique 2014
product portfolio we aim to become one of the most favoured car companies in
India,” he added
Fiat has strengthened its
presence in India by opening 125 exclusive dealerships in 98 cities across 24
states. The company also provides a customer relationship manager to every
owner of a Fiat car under its Amico programme.
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