DC Design unveils SUV Eleron, small car

India’s premier automotive design and specialist car manufacturer DC Design is ready with two exciting new concepts to delight automobile enthusiasts at the 2014 Auto Expo. The two new concept cars are production bound in 2016.

The DC Eleron and the DC Tia represent DC Design’s ability to conceive an idea for various niche segments and then design and develop a vehicle with unique attributes that go beyond mere style. While the Eleron is an open Targa-topped SUV with radical lines, the Tia is a nifty two-seater runabout for town use with outrageously crafted lines yet packing in a proven small driveline.

Both the cars were unveiled by the award winning actress and style icon Kareena Kapoor Khan and Dilip Chhabria, Founder, DC Design. Speaking at the launch, Chhabria said, “I want the most desirable car in the world to bear a ‘Made in India’ tag. For Avanti which we launched two years ago we are looking at manufacturing 2000 units per annum starting third quarter of this year. For Eleron and Tia we are looking at 500 units and 1000 units per annum respectively by 2016. We have currently invested in the excess of Rs 85 crore for the production of Avanti and Rs 50 crore each for the production of Eleron and Tia so far and are looking at further investments in the coming future. We aren’t a global player; we will not build millions of cars a year, but I promise you, the few thousand that we will put out every year will be the sexiest cars on Indian roads.”