There is no denying the fact that Beat small cars are
popular! The Beat car from the Chevrolet stable of General Motors has surpassed
1 million sales worldwide. The Beat is known as Spark in foreign markets. In India, of course, the Beat and Spark are
two different models that are available to consumers.
Chevrolet Beat, the
most fuel-efficient diesel hatchback in India, has been appreciated for its
technology and is increasingly selected by young buyers both in India and
abroad, noted Arvind Saxena, President and Managing Director, General Motors
India. He said that following its huge success in India, the Chevrolet Beat was
subsequently launched in other parts of the world.
The Beat was launched
in India in late 2009 and being the most efficient diesel hatchback, it gives a
mileage of 25.44 kmpl. In India it is available in both petrol and diesel
engines. The model has sold more than 178,000 units in the country.
The Beat comes with some great features like
steering-mounted audio controls, height adjustable driver’s seat and an all new
silver interior theme.
The Chevrolet Beat is available in 71 markets worldwide,
selling the most in South Korea, followed by the United States and Mexico. In
the U.S. sales of the Beat are up 10pc year to date.
Alan Batey, Executive Vice President of Global Chevrolet
said in a press statement, “Our small segment vehicles attract more new car
buyers to Chevrolet than any other vehicles in the lineup, with more than 60
percent of buyers never owning a Chevy before.”
GM India recently started export of the car from its
Talegaon manufacturing facility to Chile in South America. More export markets
for the India-made Beat are under under consideration.
The Beat, along with the rest of the Chevrolet small car
lineup, also attracts the youngest buyers to the brand. This year, sales of
Chevrolet small cars have increased more than 9pc for car buyers under the age
In 2014, the Beat was the only vehicle in the mini car
segment to earn the IIHS Top Safety Pick designation. Lightweight, high-strength
steels constitute 60pc of Beat’s under body and 40pc of its upper body. It is
also used in the roof bow and B-pillars. Recently Chevrolet’s other model Cruze
recently sold 3 millionth model globally.
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