Len Curran has been appointed as the vice-president Sales & Marketing Renault India and member of the Management Committee for Renault India. Len is with Renault since 1991 and since 2006 was Director of Commercial Operations with Renault UK– where he is credited with turning one of the least profitable brands into one of the UK’s strongest Dealer networks delivering on profit, volume and quality.
Renault after announcing its intention to make an independent foray in the Indian market, Renault is continuing to keep up the momentum towards the launch of their cars in India.
Marc Nassif, MD - Renault India said, “Since April this year, we have moved very fast in getting our product plans in place. We are ahead of plan on selecting and appointing dealers and are on track to meet the challenging targets that we have set for ourselves in India and to ensure that we live up to the brand promise that Renault will bring to its Indian customers.”
“I am personally delighted to take up the challenge of leading Renault’s offensive on what is amongst the toughest markets in the world. Our Dealer network will play an important role in our launch into the Indian market and we have been impressed by the high standard of applications. This is allowing us to reach agreements with Dealer partners who will deliver the highest standards of quality and service to our customers.” said Len Curran.
Renault has also finalised the different agencies that will handle the entire range of creative, media and PR activities for its foray in the Indian market.
Len Curran went on to add that, “Renault is very careful and selective in choosing its partners,since we believe in building and nurturing long term relationships with any agency that we work with. We are extremely happy with the thought process for our brand and products and the value that the various agencies will bring to our brand.”
Renault had earlier announced its decision to make an independent foray into the Indian market. While the Fluence (luxury sedan) and the Koleos (4x4 Crossover) will be launched in mid- 2011, there will be 3 more cars launched by mid-2013. The range will include a small Hatchback.
The sales & after-market service of its cars will be handled by exclusive Renault branded
dealerships, with the initial dealerships being operational by mid-2011 in Tier-I cities.
“Renault has a detailed ramp up plan for 2010, which essentially sets the base for the products to come between 2011 and 2013. Branding becomes one of the key pillars to this challenge and we are confident that Len and his new team will take the lead and come up with the most innovative and out-of-the-box ideas to build the Renault brand in India,” Marc Nassif went on to add.
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