Isuzu MU-7 rolls off production line at Chennai

Isuzu Motors India has announced start of local production of its vehicles and rolled out its first India-manufactured, BS-IV compliant sports utility vehicle MU-7, at a press conference held at Chennai. Isuzu has a contract manufacturing agreement with Hindustan Motors under which the latter is contract assembling CKD kits of Isuzu’s sports utility vehicle MU-7 and pick-up truck D-Max, at its Thiruvallur, Chennai plant.

Takashi Kikuchi – Managing Director, Isuzu Motors India Pvt. Ltd commented on the occasion, “The MU-7 SUV is known for its ruggedness, durability and fuel efficiency and is a proven and successful SUV in other key markets.”

With the launch of first India produced vehicle, Isuzu also announced a unique service initiative ‘Isuzu Insight’ to its customers. As the name suggests Isuzu Insight will provide insights of an individual’s driving habits and style, thereby helping them improve their fuel efficiency and vehicle performance.

Isuzu’s own manufacturing plant is likely to be operational by 2015-16. The company has earmarked a total investment of Rs. 3,000 crore for this plant which is expected to have a capacity of 100,000 to 1,20,000 units once fully operational. Isuzu signed a MoU with the Government of Andhra Pradesh earlier this year - to set up a LCV manufacturing facility at Sri City, Hyderabad. To increase its national presence and reach out to a wider customer base, Isuzu is planning to beef up its dealer network to 60 outlets by end of 2015-16.