Car market leader Maruti Suzuki India Limited
unveiled two global models Concept CIAZ and SX4 S-CROSS on
the inaugural day of the Auto Expo 2014. The company expressed its preparedness
for the future with two distinct offerings positioned for different segments
and will help Maruti Suzuki gain foothold in new segments.
The vintage red
coloured Concept Ciaz (pronounced as: chi-aaz) and the imposing rugged black
coloured SX4 S-Cross were jointly unveiled by Toshihiro Suzuki, Executive Vice
President, Suzuki Motor Corporation, Japan and Kenichi Ayukawa, Managing
Director and CEO, Marui Suzuki India Limited
Concept Ciaz is a
classy urbane A3-segment sedan especially designed by Suzuki Motor Corporation for
leading markets such as India and China. Concept Ciaz is a fusion of sportiness
and elegance and is expected to strengthen company’s portfolio in upper A3
segment. Through a dynamic body shape with edgy character lines, Concept Ciaz
projects a truly authentic sedan style
Global model SX4
S-Cross brings forward Suzuki’s capability to offer best of the two segments
together and create a new segment for its discerning customers across global
markets. The imposing SX4 S-Cross showcased as a reference vehicle, reflects
Maruti Suzuki’s openness to diversify in new segments and strengthen the
product portfolio. The highly positive customer response to the Ertiga gives
confidence to the Company to reinforce its presence in the segment.
Unveiling the two
`future ready’ global offerings Toshihiro Suzuki, Executive Vice President,
Suzuki Motor Corporation said, “The two cars that we unveil today follow the
footsteps of the iconic Suzuki Swift. These models are designed to meet the
varied requirements of discerning customers around the world.While the SX4 S-Cross
is a real crossover with authentic performance, the Concept CIAZ is designed to
meet the growing demand in C-Segment market in India, China and
On the occasion
Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India Limited said,
“Concept Ciaz and SX4 S-Cross are two premium segment global offerings. This
rich line up will strengthen our product portfolio and prepare us for the
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