Tata.Cars launches Curvv Series X SUV at Rs 9.99 lakh onward

Tata.Cars, India’s leading SUV manufacturer and the country’s largest 4-wheeler EV manufacturer, announced the launch of the Curvv Series X, further strengthening the value proposition of India’s First SUV Coupé. Starting at Rs 9.99 lakh, the Curvv Series X brings together aspirational SUV Coupé design, engaging performance, plush interior with premium features and the protection of the Tata Safety Dome in a package designed around attributes that customers value the most.

This comes through clearly through the Pure X and Creative X personas. Starting at Rs 10.99 lakh, Pure X combines Curvv’s signature SUV Coupé design with premium features such as the Ultra View 10.25" Infotainment System by Harman, Wireless Android Auto & Apple CarPlay, cruise control, Smart Key with Passive Entry Passive Start, 6 Speakers, Fully Automatic Temperature control, LED Headlamps & Tail lamps and Safety Dome. For customers seeking more comfort, Pure X+ adds enhanced plushness and R17 Diamond Cut Alloy Wheels for an additional Rs 80,000, while the #DARK edition is available right from the Pure persona at Rs 11.99 lakh.

The Creative X + takes this further at a price of Rs 12.91 lakh with an AeroView Panoramic Sunroof, 360° Surround View with Blind View Monitor, R18 Diamond-cut alloy wheels, Twin screen Ultra View 26.03 cm(10.25”) Infotainment by Harman along with 26.03 cm (10.25”) digital cockpit with navigation display and a richer leatherette cabin with reclining rear seats.

Curvv Series X follows the same customer-first approach introduced with Curvv.ev Series X earlier this year, delivering an exceptional blend of disruptive design, segment-leading features, class-leading comfort and thrilling performance at a highly attractive price point, while staying true to the distinctive character that has made the Curvv one of the most admired SUVs in its segment. The Curvv Series X range offers a wider choice of features, technology and comfort, allowing customers to choose the SUV Coupé that best suits their needs.

Introducing the new Curvv Series X, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:" Curvv changed the way India thinks about SUV design the moment it arrived. With the new Curvv Series X, we are making that proposition even stronger by bringing together striking SUV Coupé design, engaging SUV performance, generous comfort, premium features and class-leading safety at an even more compelling price point. Starting at ?9.99 lakh, Curvv Series X offers outstanding value without compromise, making the Curvv experience accessible to an even wider set of customers while staying true to the distinctive character that has made it one of the most admired SUVs in the segment.”