All-new Sierra electric vehicle launched at Rs 18.79 lakh onward

The 63kWh RWD ex showroom Mumbai prices for the other variants are: Pure S – Rs 19.99 lakh, Adventure- Rs 20.99 lakh, Empowered-Rs 22.79 lakh, while in the 75kWh RWD model, its available in Adventure (Rs 22.19 lakh), Empowered (Rs 23.79 lakh) and Empowered A (Rs 24.79 lakh) variants. The Empowered A 75 gets, for an additional Rs 1.2 lakh, a QWD dual-motor setup with on-demand AWD. This variant also gets a 7.2kWh AC fast charger option for an additional Rs 49,000. The ex showroom Mumbai prices above are without charger and installation cost.

Know more about Sierra.ev

Sierra.ev transforms the traditional SUV cabin into a true LifeSpace – where legendary design meets indulgent, intuitive technology to create an environment that adapts seamlessly to every journey. It combines segment-leading roominess and lounge-like openness with a deeply immersive digital and sensory experience. From cinematic infotainment and concert-grade audio to intelligent controls and personalization, every element is designed to elevate comfort, engagement, and convenience. The result is a space that goes beyond functionality – crafted to anticipate needs, enrich every journey, and redefine what time on the road can feel like.

Key Features:

1. Theatrer Pro with Horizon View triple-screen + Arcade.ev ecosystem

2. Dolby Atmos + 12-speaker JBL Black system + SonicShaft soundbar

3. AirConsole (in-car gaming using smartphones) – first in India

4. HypAR HUD (19 augmented visuals, multiple modes)

5. Ultra Glide Suspension with Frequency Dependent Damping

6. PanoraMax sunroof – largest-in-segment glasshouse feel

7. 622 L boot – best in segment + powered gesture tailgate

8. Powered seats + thigh support extender

9. Digi Access + e-Valet (Auto Park Assist, summon, remote park)

Real-Life Real-World EV Supremacy

Sierra.ev is engineered to deliver EV superiority where it matters most – in everyday use. Moving beyond laboratory claims, it combines exceptional real-world range, ultra-fast charging, intelligent software, and connected experiences to make electric mobility effortless. From seamless route planning and integrated payments to continuous over-the-air upgrades, every element is designed to remove friction and build confidence. The result is an electric SUV that fits naturally into modern lifestyles, making EV ownership not only practical, but genuinely superior.

Key Features:

1. 75 kWh battery pack with 500+ km C75 real-world range

2. Express charging (≈263 km in 15 min / 20–80% in ~26 min)

3. Lifetime HV battery warranty

4. Vehicle-to-Load (V2L) + Vehicle-to-Vehicle (V2V) capability

5. Intelligent EV Route Planner for Android Auto – first in India

6. DrivePay (in-car UPI, commerce + charging payments)

7. iRA.ev connected ecosystem (70+ features, 5G enabled)

8. OTA updates via T.iDAL 2.0 architecture

9. L2+ ADAS (22 advanced driver assistance features)

Go Anywhere, Do Anything Performance

Sierra.ev redefines SUV performance by combining the instant responsiveness of electric propulsion with genuine all-terrain capability. Built on a purpose-engineered advanced Pure EV architecture, it delivers exhilarating acceleration alongside intelligent traction, control, and adaptability across varied driving conditions. Whether navigating urban streets, highways, or challenging terrain, it remains composed, confident, and highly responsive. The result is a new benchmark for electric SUV performance – where power, precision, and versatility come together without compromise.

Key Features:

1. QWD dual-motor setup with on-demand AWD (504 Nm torque)

7. 622 L boot – best in segment + powered gesture tailgate

8. Powered seats + thigh support extender

9. Digi Access + e-Valet (Auto Park Assist, summon, remote park)

Real-Life Real-World EV Supremacy

Sierra.ev is engineered to deliver EV superiority where it matters most – in everyday use. Moving beyond laboratory claims, it combines exceptional real-world range, ultra-fast charging, intelligent software, and connected experiences to make electric mobility effortless. From seamless route planning and integrated payments to continuous over-the-air upgrades, every element is designed to remove friction and build confidence. The result is an electric SUV that fits naturally into modern lifestyles, making EV ownership not only practical, but genuinely superior.

Key Features:

1. 75 kWh battery pack with 500+ km C75 real-world range

2. Express charging (≈263 km in 15 min / 20–80% in ~26 min)

3. Lifetime HV battery warranty

4. Vehicle-to-Load (V2L) + Vehicle-to-Vehicle (V2V) capability

5. Intelligent EV Route Planner for Android Auto – first in India

6. DrivePay (in-car UPI, commerce + charging payments)

7. iRA.ev connected ecosystem (70+ features, 5G enabled)

8. OTA updates via T.iDAL 2.0 architecture

9. L2+ ADAS (22 advanced driver assistance features)

Go Anywhere, Do Anything Performance

Sierra.ev redefines SUV performance by combining the instant responsiveness of electric propulsion with genuine all-terrain capability. Built on a purpose-engineered advanced Pure EV architecture, it delivers exhilarating acceleration alongside intelligent traction, control, and adaptability across varied driving conditions. Whether navigating urban streets, highways, or challenging terrain, it remains composed, confident, and highly responsive. The result is a new benchmark for electric SUV performance – where power, precision, and versatility come together without compromise.

Key Features:

1. QWD dual-motor setup with on-demand AWD (504 Nm torque)

2. 0–100 km/h in ~5.8 sec (with Boost Mode)

3. Acti.ev+ advanced Pure EV architecture

4. 6 Terrain Modes (Snow, Mud, Sand, Rock Crawl, Custom)

5. Off-road assist (low-speed terrain control)

6. ~205 mm ground clearance + 50%+ restart gradability

7. 540° HD surround view + Transparent Mode

8. Adaptive front & rear turn cameras for enhanced visibility

Finally, the Sierra.ev is offered in seven striking colour palettes: Pristine White, Pure Grey, Coorg Clouds, Bengal Rouge, Andaman Adventure, the all-new Rishikesh Rapids, making its debut on the Empowered persona, and the exclusive Nainital Nocturne, available only on the Empowered A QWD persona.

Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Ltd., said: “The Sierra has always stood for more than just mobility. It has been an icon of innovation, aspiration and progress, bringing the future closer to customers. When reintroduced, it once again broke new ground by creating India’s premium mid-SUV segment. Today, with Sierra.ev, we are taking that legacy forward and setting a new benchmark for what an uncompromised premium SUV can be in the electric era. Combining exceptional real-world range, exhilarating performance, intelligent technology, indulgent comfort and go-anywhere capability, the Sierra.ev delivers an SUV experience that is as desirable as it is transformative.

“The mid-SUV segment sits at the heart of India’s SUV market, shaped by a new generation of customers who see their vehicle as a reflection of their lifestyle, ambitions and identity. As EVs move firmly into the mainstream, desirability will be the defining catalyst for adoption. The Sierra.ev is designed to lead that shift. More than our most advanced SUV yet, it is a bold expression of the future – making electric mobility more appealing, accessible and compelling than ever before, while accelerating India’s journey towards a cleaner, zero-emission future.”