Mercedes-Benz has launched the new CLA BEV 00in three variants: CLA 200 ‘Standard Range’ Progressive Line, CLA 250+ ‘Long Range’ AMG Line and CLA 250+ ‘Launch Edition’
It is the first car based on Mercedes-Benz’s new MMA platform with 800-volt architecture. The CLA 250+ adds 400 Km range in 20 mins, while CLA 200 adds 320 Kms range in 20 mins both using a 240 KW charger). CLA supports up to 320 KW of DC charging
The CLA 250+ ‘Long Range’: 792 Km of WLTP range with a coefficient of drag of 0.21 | 0-100 kmph in 6.7 seconds | 200 kW peak output | 85.5 kWh battery. The CLA BEV is the first Mercedes-Benz to debut MB.OS in India: 4th generation of MBUX. The NVIDIA chips used in the vehicle delivers up to 508 trillion operations/second. The introductory price of CLA 200 ‘Standard Range’ is Rs. 55 lakh, CLA 250+ ‘Long Range’ Rs. 59 lakhs and CLA BEV ‘Launch Edition’ Rs. 64 lakhs
It is also the first car with MB’s Virtual assistant: ChatGPT4, MS Bing integrated and Gemini | Google maps integrated with navigation having electric intelligence. The CLA BEV bundles the computing power of ‘4 Main Computers’.
The car also gets panoramic sunroof with ‘Heat Protection Coating’ | Special Film measuring 250 nanometres filters out UV and sun glare.
The new CLA is designed from the ground-up for the electric and digital age at Mercedes-Benz. As the first model of an entirely new vehicle family, it embodies the next evolutionary step in the Mercedes-Benz design philosophy of Sensual Purity. With its fastback silhouette, the CLA stands for outstanding aerodynamics and efficiency. The wheelbase (2,790 millimetres), short overhangs and a distinctive GT rear are an emotional expression of athletic power.
The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on. The powerful design conveys sporty confidence and modernity, giving the CLA a visual lightness. The meticulous attention to detail underscores the high quality and exclusivity of the new model.
The sporty front end of the all-electric CLA features a shark-nose design. The highlight is the new panel with an illuminated Mercedes-Benz pattern, a reinterpretation of the classic chrome grille. Seamlessly integrated into its surroundings, this design element not only includes the large iconic Mercedes-Benz star but also features a total of 142 chrome-effect stars, creating a distinctive brand signature.
Full-LED headlights provide an emotional and striking appearance during both day and night, as well as optimum illumination of the road. They are connected by a band of light. The innovative star design contributes to the unmistakable brand identity. With MULTIBEAM LED headlights, the daytime running lights are designed in the shape of the Mercedes-Benz star.
Key highlights of CLA 250+ ‘Launch Edition’:
• Superscreen
• Edition specific exclusive MANUFAKTUR paint: Cosmos Black Magno
• Night package
• 19-inch edition specific alloys
• Entertainment package for 3 years
• Leather upholstery
• Edition specific trim-elements-anodised look gold
• Ambient lighting with edition-specific colour tone
• AMG Floor mats with gold-coloured piping
• Illuminated door sills in silver gold
• KEYLESS-GO Convenience package
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