JSW MG Motor India launches Windsor PRO at BaaS price of Rs 12.49 lakh

JSW MG Motor India has on boarded new financiers, such as IDFC First Bank and Kotak Mahindra Prime to expand the reach of its Battery-As-A-Service (BaaS), an innovative ownership package that has made EV ownership flexible for Indian car buyers. This innovative ownership scheme was first launched in September 2024 and today is supported by six financiers, including Bajaj Finserv, Herofin Corp, Ecofy, VidyutTech, IDFC First Bank and Kotak Mahindra Prime. The company will offer lifetime battery warranty to the first owner of MG Windsor PRO. In addition, JSW MG Motor India will offer its 3-60 assured buyback plan for the MG Windsor PRO which ensures that it will retain 60% of its value after 3 years.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “MG Windsor has been instrumental in accelerating the growth of India’s 4W-EV segment, winning customers over with its compelling value proposition. Positive word-of-mouth from early buyers fuelled its rapid acceptance, extending its reach beyond metro cities into Tier II and III markets. By introducing a product that stands apart from the conventional, we have successfully connected with a new wave of buyers. Alongside our partners, we remain committed to redefining the Indian auto landscape by delivering relevant innovations at the right time with the right technology. The launch of the MG Windsor PRO reflects our commitment to providing expanded choices, instilling greater confidence in EVs in general, and inviting more customers to venture confidently into the future of sustainable mobility.”

PRO Battery, Interiors & Style: The Windsor PRO, now comes with a larger 52.9 kWh battery pack, offering an extended certified range of 449 km** (MIDC P1 + P2), while delivering 136 PS of power and 200 Nm of instant torque. In addition, the Windsor PRO will offer three new and vibrant colour options, Celadon Blue, Aurora Silver and Glaze Red, along with a new 18” dual tone machined alloys, enhancing its style quotient. The new dual-tone Ivory and Black interiors will entail an all-new cabin experience.

PRO Safety: The Windsor PRO also comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS), offering 12 major features with 3 levels of warnings (audio, visual and haptic), always ensuring the safety of occupants. These features include Traffic Jam Assist, Vehicle Safe Stop, Adaptive Cruise Control, Bend Cruise Assistance (Sub-function of ACC), Lane Departure Warning, Lane Departure Prevention, Lane Keep Assist, Intelligent Headlamp Control, Forward Collision Warning. Automatic Emergency braking system, and Intelligent Hydraulic Braking Assistance. 

PRO Tech & Convenience: The new Windsor PRO gets a suite of “PRO” features elevating comfort, technology and luxury. It now gets Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) technologies. The V2L features allow users to power external devices directly from the car, making it ideal for outdoor enthusiasts and professionals alike. While the V2V technology enables energy sharing capabilities between compatible EVs – underscoring MG’s commitment to sustainable innovation. The car also comes equipped with a Powered Tailgate, adding a touch of convenience for customers. 

The MG Windsor PRO features the futuristic AeroGlide design language and is built on MG’s Global Smart Electric Platform, renowned for its reliability. The new interiors are plush, and the reclinable (up to 135 degrees) Aero Lounge seats turn every journey into a premium experience. Additionally, the expansive Infinity View Glass Roof adds to the business-class experience. Immersive technology powered by i-SMART # with 80+ connected features,100+ AI-based voice commands, and entertainment features is powered by a massive 15.6” Grandview Touch Display in the central console.