Maserati, the iconic luxury car brand, has announced its foray into the Indian market with its exclusive customisation programme, Fuoriserie. This programme by the Italian carmaker is a unique personalisation initiative that enables customers to design and personalise their trident vehicles to suit their unique tastes and preferences.
A custom-built Maserati Levante Trofeo in Blu Denim Solid paint and 21-inch Staggered Helios wheels recently landed on Indian shores for a very elite customer who was looking to customise his Maserati in a unique way. With a Ferrari-built 3.8-litre twin-turbocharged V8 engine pumping out 580 horsepower this Fuoriserie edition of the Levante Trofeo rushes from 0-100 kmph in 4.1-seconds.
The Fuoriserie programme enables customers to create a car that truly reflects their style and personality. From the exterior paint colour to the leather seats and carbon fibre trims, Maserati offers a wide range of options to customise their vehicles. To make the customisation process more manageable, Maserati has created three collections: Corsa, Unica, and Futura, each of which embodies the brand's ethos of power, sportiness, elegance, and innovation. These collections offer a wide range of options and combinations to help customers create a truly bespoke Maserati that reflects their individuality. The first car that opted for this elite programme was delivered recently in Chennai, India.
The Fuoriserie range is a new range of colours inspired by the passion and energy of Maserati's racing heritage. As part of the Fuoriserie program, customers who invest in the MC20 super sports car can choose from a wide variety of colours and liveries from the Corsa and Futura collections to customise their car's exterior, making it truly unique and reflective of their personal style.
Bojan Jankulovski, General Manager of Australia, ASEAN and India at Maserati, expressed his enthusiasm for the launch of this Fuoriserie customisation program in India. He stated, “Bringing our Fuoriserie customisation program to the Indian market is a source of great excitement for us. Our values of Italian luxury and exclusivity are ingrained in Maserati's DNA, and we are proud to offer our customers a unique experience that reflects their individuality. With the Fuoriserie range, we aim to showcase Maserati's passion for performance and power, which has earned us a stellar reputation worldwide. We are thrilled to share this range with our esteemed Indian customers.”
The Italian luxury carmaker has a long and storied history in the automotive world, known for producing some of the most beautiful and high-performance sports cars in the world. Maserati's commitment to craftsmanship, engineering and performance has made it a favourite among car enthusiasts around the world.
The introduction of Maserati's tailor-made programme and the Fuoriserie range in India will further strengthen the brand's position in the Indian market and provide Indian customers with an unparalleled opportunity to own a truly unique Maserati car.
Yokohama India announced the launch of two new additions to its popular Geolandar series of tyres– the Geolandar X-AT and Geolandar M/T G003. These cutting-edge tyres are engineered to deliver unparal...
Volkswagen Passenger Cars India launched the new “My Volkswagen” app, a one-stop solution that offers a seamless, convenient and immersive digital experience for prospective and existing customers.
Delhi-based leading auto-tech company Rosmerta Technologies Limited introduced a cutting-edge AI-based Driver Monitoring & Alert System integrated with a vehicle tracking management system.