Mercedes-Benz reopens booking for its top-end vehicles

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Top-End vehicle is core to Mercedes-Benz’s strategy of driving desire and the segment remains key focus area with a double-digit growth forecast. Our top-end vehicles have received an overwhelming response and securing this limited additional production for India, firmly underlines the strategic significance of Indian market for Mercedes-Benz. With this priority allocation and having a customer-first approach, we reopen the bookings for the top-end models exclusively for our existing customers, waiting for these vehicles since months. We will continue new model introduction in this segment from Mercedes-Benz’s global portfolio, reaffirming the strong potential of the segment buoyed by growing aspirations and desire of the customers for owning such top-end vehicles.”

Mercedes-Benz India’s strategy for 2023 is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury brand experience. The company aims to drive brand desirability which is aligned with Mercedes-Benz’s global goal of ‘building the world’s most desirable cars’.  

Mercedes-Benz India expects the waiting period for these Top-End Vehicles to significantly reduce by up to 6-10 months depending on the model. The waiting period for the AMG G63 is now reduced to 12-16 months from earlier 24-36 months. The waiting period for the GLS Maybach 600 is now reduced to 8 months for the single colour and 8-10 months for the dual-tone colour.