India’s largest luxury car brand Mercedes-Benz announced opening of bookings for few of its exclusive top-end vehicles, based on the limited additional production it received, owing to its strategic importance as an emerging market. The bookings will be exclusively open for existing ‘Mercedes-Benz customers’ only for the first week, prior to other customers. The higher allocations and exclusive availability are for the imported CBU models comprising the AMG G 63 and Maybach GLS 600.
The priority allocation secured for India underlines the significance of the market and the growing customer preference for Top-End luxury vehicles in Mercedes-Benz India portfolio.
The TEV segment with a 69% YoY growth was Mercedes-Benz India’s highest-growing segment in CY 2022. The segment remains a strong focus area for the company in CY 2023, with more than half of the upcoming launches in 2023, planned for the TEV segment. The TEV segment of Mercedes-Benz in India comprises top-end vehicles like the AMG E 53 cabriolet, AMG G 63, GLS Maybach, S-Class, S-Class Maybach, and the EQS luxury EV.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Top-End vehicle is core to Mercedes-Benz’s strategy of driving desire and the segment remains key focus area with a double-digit growth forecast. Our top-end vehicles have received an overwhelming response and securing this limited additional production for India, firmly underlines the strategic significance of Indian market for Mercedes-Benz. With this priority allocation and having a customer-first approach, we reopen the bookings for the top-end models exclusively for our existing customers, waiting for these vehicles since months. We will continue new model introduction in this segment from Mercedes-Benz’s global portfolio, reaffirming the strong potential of the segment buoyed by growing aspirations and desire of the customers for owning such top-end vehicles.”
Mercedes-Benz India’s strategy for 2023 is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury brand experience. The company aims to drive brand desirability which is aligned with Mercedes-Benz’s global goal of ‘building the world’s most desirable cars’.
Mercedes-Benz India expects the waiting period for these Top-End Vehicles to significantly reduce by up to 6-10 months depending on the model. The waiting period for the AMG G63 is now reduced to 12-16 months from earlier 24-36 months. The waiting period for the GLS Maybach 600 is now reduced to 8 months for the single colour and 8-10 months for the dual-tone colour.
BorgWarner has clinched an agreement with a major North American OEM to supply its bi-directional 800V Onboard Charger (OBC) for the automaker’s premium passenger vehicle battery electric vehicle (BEV...
Uno Minda, a leading tier 1 supplier of proprietary automotive solutions to original equipment manufacturers (OEMs), has unveiled an innovative range of side stand sensors and switches that use advanc...
As the adoption of electric vehicles (EVs) continues to grow, Honeywell has created innovative solutions to address safety concerns across the spectrum of EV manufacturing and use.