India’s largest luxury car brand Mercedes-Benz announced opening of bookings for few of its exclusive top-end vehicles, based on the limited additional production it received, owing to its strategic importance as an emerging market. The bookings will be exclusively open for existing ‘Mercedes-Benz customers’ only for the first week, prior to other customers. The higher allocations and exclusive availability are for the imported CBU models comprising the AMG G 63 and Maybach GLS 600.
The priority allocation secured for India underlines the significance of the market and the growing customer preference for Top-End luxury vehicles in Mercedes-Benz India portfolio.
The TEV segment with a 69% YoY growth was Mercedes-Benz India’s highest-growing segment in CY 2022. The segment remains a strong focus area for the company in CY 2023, with more than half of the upcoming launches in 2023, planned for the TEV segment. The TEV segment of Mercedes-Benz in India comprises top-end vehicles like the AMG E 53 cabriolet, AMG G 63, GLS Maybach, S-Class, S-Class Maybach, and the EQS luxury EV.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Top-End vehicle is core to Mercedes-Benz’s strategy of driving desire and the segment remains key focus area with a double-digit growth forecast. Our top-end vehicles have received an overwhelming response and securing this limited additional production for India, firmly underlines the strategic significance of Indian market for Mercedes-Benz. With this priority allocation and having a customer-first approach, we reopen the bookings for the top-end models exclusively for our existing customers, waiting for these vehicles since months. We will continue new model introduction in this segment from Mercedes-Benz’s global portfolio, reaffirming the strong potential of the segment buoyed by growing aspirations and desire of the customers for owning such top-end vehicles.”
Mercedes-Benz India’s strategy for 2023 is based on making the Three-Pointed Star more desirable and offering customers an enhanced luxury brand experience. The company aims to drive brand desirability which is aligned with Mercedes-Benz’s global goal of ‘building the world’s most desirable cars’.
Mercedes-Benz India expects the waiting period for these Top-End Vehicles to significantly reduce by up to 6-10 months depending on the model. The waiting period for the AMG G63 is now reduced to 12-16 months from earlier 24-36 months. The waiting period for the GLS Maybach 600 is now reduced to 8 months for the single colour and 8-10 months for the dual-tone colour.
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