luxury icon Maserati announced a collaboration
with Mattel, Inc.’s Barbie, driven by the mutual desire to break boundaries and
showcase the unique flair of both brands. Both immediately recognisable by
their extraordinary personality and signature style, Maserati and Barbie
unleashed their creativity in a masterpiece of timeless design and bold
character, inspired by the Barbiecore phenomenon.
fruit of this unconventional collaboration is expressed through an
ultra-limited edition Maserati Grecale, the Italian House’s newest SUV,
designed to turn everyday driving experiences into something outstanding, and
selected by Barbie to match her multi-faceted lifestyle ranging from a business
meeting to a glamourous event.
Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be
available in two custom units globally: one unveiled as one of the 2022 Neiman
Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los
For this U.S. exclusive, bespoke edition a part of the sales price
will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global
initiative that partners with charities to help provide equal opportunities and
remove barriers for girls. Additional details regarding the second custom unit
will be announced in 2023.
Maserati Grecale is a work of art designed under the Trident’s Fuoriserie
customisation program, which allows car lovers to express their passion and
creativity in the creation of their ultimate Italian luxury car, according to
their singular style and taste.
bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure
adrenaline thanks to its powerful 530-hp V6 Nettuno engine. In full Barbie
fashion, an expression of her iconic pink hue covers nearly every inch of the
dreamy car with fine acid-yellow lines, inspired by the Trident’s racing
SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent
topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its
sleek black interior features full-leather seats, dashboards, carpets, and
doors – accented with pink stitching – as well as branded headrests with the
unique “B” badge.
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