India has launched its first one of a kind 3D anamorphic outdoor activation in a
Bengaluru mall, giving out an exceptional experience of Renault Kiger’s sporty
design, smart interiors and the multi sense drive modes. Renault executed this exceptional
3D anamorphic experience campaign in few other metropolitan cities ,Chennai
-Express Venue and Delhi NCR – Ambience mall.
is the 100% conceptualised and developed in India campaign of Renault India
which kicked off from October 8 and 9, 2022 and is scheduled to be live for the
period of two weeks. The activation aims at engaging with the customers and
potential buyers using immersive visuals and content design which exhibits the
sporty product design and emphasises smart interiors and the multi sense drive
modes of the Renault Kiger.
first of its kind 3D on-ground anamorphic experience introduced by Renault
India provides an exhilarating visual treat and an opportunity for prospective
customers to virtually experience the Renault Kiger amplifying the brand
resonance for Kiger during the festive season.
Malhotra, Vice President Sales and Marketing, Renault India Pvt. Ltd said, “We
are thrilled to launch this magnum opus ‘Anamorphic 3D outdoor activation’ for
Renault Kiger. This contemporary
technology driven out of home campaign is a testimony to Renault India’s tech
prowess. As an integral part of brand philosophy, we at Renault are consistently
seeking conscious and pragmatic innovations within India’s tech dynamic
ecosystem at all fronts of the business. This unique 3D Anamorphic Outdoor
Activation is a step towards revolutionising the industry and bring in a fresh
wave of dynamic and immersive content through impactful visual language that
can better connect with the buyers.”
Kiger is one of the most affordable offerings in the compact SUV segment with
cost-effective maintenance. Powered by a turbocharged 1.0L petrol engine, it
not only offers more performance and a sporty drive, but also boasts
best-in-segment fuel efficiency of 20.5 KM/L.
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