Renault India kicks off first 3D anamorphic experience for Kiger

This is the 100% conceptualised and developed in India campaign of Renault India which kicked off from October 8 and 9, 2022 and is scheduled to be live for the period of two weeks. The activation aims at engaging with the customers and potential buyers using immersive visuals and content design which exhibits the sporty product design and emphasises smart interiors and the multi sense drive modes of the Renault Kiger.

The first of its kind 3D on-ground anamorphic experience introduced by Renault India provides an exhilarating visual treat and an opportunity for prospective customers to virtually experience the Renault Kiger amplifying the brand resonance for Kiger during the festive season.

Sudhir Malhotra, Vice President Sales and Marketing, Renault India Pvt. Ltd said, “We are thrilled to launch this magnum opus ‘Anamorphic 3D outdoor activation’ for Renault Kiger.  This contemporary technology driven out of home campaign is a testimony to Renault India’s tech prowess. As an integral part of brand philosophy, we at Renault are consistently seeking conscious and pragmatic innovations within India’s tech dynamic ecosystem at all fronts of the business. This unique 3D Anamorphic Outdoor Activation is a step towards revolutionising the industry and bring in a fresh wave of dynamic and immersive content through impactful visual language that can better connect with the buyers.”

Renault Kiger is one of the most affordable offerings in the compact SUV segment with cost-effective maintenance. Powered by a turbocharged 1.0L petrol engine, it not only offers more performance and a sporty drive, but also boasts best-in-segment fuel efficiency of 20.5 KM/L.