the fact that Martin Schwenk, Managing Director & CEO, Mercedes-Benz India
recently got stuck in Pune traffic and had to take an auto rickshaw to his destination. But what matters most for Schwenk
as he leaves India to take on the role of President and Chief Executive
Officer, Mercedes-Benz Thailand from January 2023, is that he would be leaving the
Indian shores on a high note. Mercedes-Benz India has sold more cars in January-September
2022 period (11,469 units) than in the entire CY 2021 (11,242 units).
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Martin Schwenk will take new responsibility as President and CEO, Mercedes-Benz
what could also, perhaps, make him a lot proud would be the fact that he has
beaten at least one of his German competitors, Audi India by a huge margin when
it comes to sales in the country. Audi
India, which was at one time the number one player among the three luxury car
manufacturers in India, announced it has retailed 2947 units in the January –
September 2022 period.
India delivered 11,469 new cars in January-September 2022 period amidst supply
constraints. In the corresponding period last year the company had sold merely 8958
units. The company noted that it has had an overwhelming customer response to
the ‘Made in India’ EQS 580 4MATIC with more than 300 bookings for this car. First
customer deliveries of the EQS 580 have started and new bookings will be
delivered early 2023
there is high demand for its top-end vehicles that include the GLS Maybach 600,
Maybach S-Class, S-Class along with AMGs.
Long Wheel Base E -Class continues to remain India’s most preferred ‘luxury
sedan’: The LWB E-Class remained the single highest selling model for Mercedes-Benz
in Jan-Sep 22 period. Models like the GLE and GLS luxury SUVs have set new
sales record in Q3, comprising 30% of MB India Q3 2022 sales volume. The GLS,
incidentally, sold its highest volumes in September 2022.
the company recorded all round performance across its sedan portfolio. Demand
for A-Class Limousine, C-Class, LWB E-Class and S-Class continued. The total order bank of Mercedes-Benz India as
of YTD September 2022 is 7000+ units.
strong sales performance breached the pre-pandemic momentum and underpins the
growing customer aspiration and preference for a Mercedes-Benz car in core
markets. This demand is sustained with a stable economy, strong market outlook
and resilient businesses across sector.
Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Our sales
performance is a combination of our attractive product portfolio, bullish
customer sentiments and the ongoing festive season. The ‘Made in India EQS’ is
receiving an overwhelming response from customers, and we already have 300+
confirmed bookings for the luxury EV. We also have a robust order bank across
all models and our focus remains to deliver these cars to our customers, on
time. We are confident of maintaining the sales momentum in the coming months
with newer products and service offerings in the pipeline.”
Schwenk added, “Our sales are at pre-pandemic level, having crossed CY 2021
sales numbers in the first nine months
this year. The current market momentum gives us the confidence for striving to
achieve our highest sales ever. However, it also remains our endeavour to
produce as many cars as possible to cater to the growing demand, amidst the
current supply constraints.”
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