the pursuit of everyday adventure and to challenge conventional thinking,
Mahindra recently announced that it has become the first Indian OEM to adopt
innovative addressing technology what3words, enabled by Alexa.
location technology is available in the new Scorpio-N that was recently
launched, making it the first SUV model in the world to offer what3words
enabled by Alexa, with more models to be announced soon. With voice becoming an
increasingly important way that we communicate with cars and devices, this
partnership will transform the in-car experience for Mahindra drivers.
India, street names are often duplicated, addresses can be inaccurate or
confusing, and roadsides and many rural areas don’t have addresses at all. It
makes it hard for drivers to arrive directly exactly where they need to be.
This is a problem what3words solves, it has divided the world into 3 metre
squares and given each square a unique three-word identifier. For example,
///leaflets.impound.mighty will take you to a scenic spot near Forest Lake in
the Nagarahole Tiger Reserve.
addresses can be discovered on a free app for
iOS and Android, and on an online map. The technology is used across
industries including automotive, navigation, travel, logistics, ecommerce,
humanitarian and ride-hailing. It is also available in 51 languages including
12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada,
Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.
customers can navigate to a rural hiking trail, a hard-to-find restaurant, and
explore off road more conveniently than ever before using just three words.
what3words is available offline, even in the most remote locations, so drivers
can enjoy the ultimate adventure. With market-leading voice accuracy,
what3words addresses can be entered by voice just like street addresses or
points of interest. By partnering with what3words, Mahindra makes navigation
simple, hassle-free, and more efficient for drivers across India.