mark the 50th anniversary of the legendary BMW M GmbH division, BMW
India will launch ten ‘50 Jahre M Editions’ across the product portfolio. Later
this year the company will also launch BMW M certified dealerships.
distinct ‘50 Jahre M Editions’ will give customers an opportunity to express
both their passion for motor-racing and their awareness of tradition. Stealing
the spotlight will be special editions from the powerful M stable including the
BMW M340i, BMW M4, BMW M5. The robust BMW Sports Activity Vehicle (SAV) range
will also get its own ‘50 Jahre M Editions’ combining the best of off-roading
capabilities with high-performance attributes of M. Popular BMW sedans such as
BMW 6 Series and BMW 5 Series will commemorate the anniversary year with their
own exhilarating M Editions. These limited-edition models will be available
exclusively online at shop.bmw.in only.
first to launch will be a stand-out rendition of the highly successful BMW M
340i xDrive. Locally produced at BMW Group Plant Chennai, it is the first
high-performance BMW with an M engine to be made in India. This car has the
soul of the BMW 3 Series, amplified power of M and driving competence of BMW
xDrive. Ever since it was introduced in 2021, the car has been continuously
sold out due to tremendous demand.
and historically significant BMW M paint finishes and upholstery options will
also be offered for select models. Style-defining colors such as Dakar Yellow,
Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue
refer to the various eras of BMW M.
can add sporting character to every detail with three head-turning ‘50 Jahre M
Edition’ accessories packages which will be available at an attractive launch
pricing. The Racer’s Pack will be the perfect choice for those who like
stronger muscle command in their vehicles with exterior accessories like Rear
Spoiler in Matt black, Side Sill Transfers in Matt Black and Key Fob. The
Motorsport Pack goes a step further and gives a 360 makeover to the exterior as
well as interior. It includes accessories like M Performance Steering Wheel,
Selector Gear knob in Alcantara, Rear Spoiler in Matt Black to name a few. The
Carbon Pack has been curated to give the car a fiery racing character inside
out. Here, the list consists of interior trims in Carbon Fibre, M Performance
Steering Wheel, Selector Gear knob in Carbon Fibre, Rear Spoiler in Carbon
Fibre among others. The pairing of packages / accessories will vary from one
model to another.
M is putting down a marker for those who love tradition. Customers who opt for
a BMW M automobile, special M Edition variants or a model equipped with an M
Sport package will have their vehicle’s front, rear and wheel hubs decorated
with M emblems inspired by the classic ‘BMW Motorsport’ logo. As an alternative
to the conventional BMW emblem, it signals passion for racing and for the roots
of the BMW M brand. The BMW logo with the shifted semicircles in blue, violet
and red was first used in 1973 on the racing car of BMW Motorsport GmbH. In
1978 and with the debut of the BMW M1 the three color stripes slanted to the
right and leaning on the letter M followed. Even beyond the motorsport scene it
became a trademark with particularly high recognition value and identification
India will also introduce dedicated M Certified Dealerships in India where
enthusiasts will find everything M under one roof. Charged with the flair of M,
these dealerships will provide the classic feel and ultimate high-performance
experience that is associated with the brand.
year 2022 marks the 50th anniversary of the legendary BMW M GmbH division and
BMW India plans to celebrate this milestone by raising adrenaline to the next
level. A series of prized ‘50 Jahre M Editions’, special M Accessories
reminiscing the iconic brand, thrilling events and emotional campaigns have
been set in motion to celebrate the ‘Power of M’.
in 1972, BMW Motorsport GmbH was founded with just 35 employees and a single
aim - to create the world’s best sports cars. Following year, the BMW 3.0 CSL
debuted at the Touring Car Championship and dominated the European Championship
for the next six years. And that was only the start of many more outstanding
automobiles and racing wins. Since then, BMW M GmbH has penned an unparalleled
journey, fuelling BMW through development of high-performance track-dominating
Pawah, President, BMW Group India said, “M is the strongest letter in the world
and in its 50th anniversary it is stronger than ever. Inspired by motorsport,
BMW M philosophy is the perfect interplay of dynamics, agility and precision
while being suitable for everyday use. However different the vehicles and their
drivers might be – we all love the faster heartbeat, the adrenaline and goose
bumps triggered by every M car. To celebrate M’s fascinating history, BMW India
will launch 10 alluring ‘50 Jahre M Editions’ across the product portfolio. We
are also excited to share that later this year we will launch BMW M Certified
dealerships, a one-stop-shop for an unbeatable purist experience. Above all,
this jubilee is dedicated to drivers, the brand’s friends and all M
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