Motor Company has launched a global manifesto campaign called ‘Innovation
Begins, from Very Human Things’ to share its vision for self-driving robotaxis
.Motional, the global leader in driverless technology, will work in partnership
with ride-hailing services to deploy the Level 4 autonomous vehicles across
major U.S. cities starting in 2023.
all-electric Ioniq5-based Ioniq 5 robotaxi, which was first unveiled at 2021
IAA Mobility, is an SAE Level 4 autonomous vehicle that can safely operate
without a driver. To make the robotaxi a reality, Hyundai partnered with
Motional, to equip the award-winning Ioniq 5 with an array of hardware and
software to provide safe and secure driverless operation.
vision for the technology and customer experience resonates with the assertion
that the Ioniq 5 robotaxi is “a mobility solution with humanity inside — not
just without a human driver.”
line with Hyundai’s brand vision of ‘Progress for Humanity,’ the company’s aim
for the robotaxi is to go fully autonomous while retaining a humanistic touch.
This narrative is depicted through two videos of the recently launched
two campaign videos emphasise the humanistic qualities of robotaxis, showing how
they adopt safe driving behaviors and care for passengers. The first episode
emphasizes the robotaxi’s actions resembling those of a careful, considerate
driver and the second episode focuses on the robotaxi taking care of passengers
from teenagers to disabled and elderly.
the first episode, a female engineer working in an autonomous lab for the Ioniq
5 robotaxi is inspired by her childhood memories of her father always driving
carefully and considerately. Then, she applies his driving qualities when
working on safety technologies for the Level 4 autonomous vehicle, which is
later seen stopping for a cyclist, pulling over for emergency vehicles, and
safely making a left turn after yielding to oncoming traffic.
second episode starts by showing a robot engineer-inspired teen taking a ride
in the Ioniq 5 robotaxi with her friends after school. They’re surprised and
delighted to see that the car is driving by itself and one of her friends
unbuckles his seatbelt, causing the car to alert him to buckle up, much like a
parent would if present. The video highlights how the self-driving robotaxi
represents a mobility solution that anyone, including teenagers, disabled and
elderly, can safely take a ride under any circumstances.
and Motional plan to begin transporting public passengers in the Ioniq 5
robotaxi in 2023, starting in Las Vegas
and then expanding to major cities in the U.S. and globally.
with this global manifesto campaign, Hyundai looks forward to providing the
public more opportunities to experience Level 4 autonomous vehicles.
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