Motors is getting aggressive in the electric vehicle space. Defining a new era
of SUV design, Tata Motors showcased its electric SUV concept - CURVV.
Conceptualised to offer practicality and elegance, all whilst exuding dynamism
and unmatched road presence, the Concept CURVV is Tata Motors’ rendition of the
modern SUV typology.
to storm the market within the next two years, this concept will introduce
India to a unique, edgy and sporty coupe body style which in the past has only
been prevalent in the high end luxury segment. The Concept CURVV in its
production ready avatar will first enter the market as an extension of the
company’s ever evolving Electric Vehicle (EV) portfolio which will subsequently
be followed by its Internal Combustion Engine (ICE) counterpart.
Chandra - Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata
Passenger Electric Mobility Ltd. ecstatically said, “Our ongoing business
turnaround is history in the making. From record sales to upping our market
share game, the last fiscal has been nothing but magical for us. We not only
emerged as the No. 1 SUV player with our array of products in our portfolio, we
also continued to super charge our growth in the EV space with our highest ever
annual EV sales going up by 353% vs FY21.”
a fantastic year gone by, it gives me immense pleasure to announce a flying
start to the new year, with a brand new ‘promise’, a brand new ‘thought’ and a
brand new ‘design’ – all put together in this magnificent Electric SUV Concept
- CURVV. Our focus here has been to enable customers with a product option that
is the perfect amalgamation of modern functionality and design. With a robust SUV DNA at its core, and a
plethora of new age materials, features and interfaces, we are confident that
this Coupe Concept will redefine mainstream SUV design. Furthermore, with the
concept CURVV, we now enter the Generation 2 EV architecture which will further
enhance the adoption of EVs in India by overcoming the current barriers.With
this new architecture, we will strengthen the key pillars of Range, Performance
and Technology, while retaining Safety and Reliability as hygiene offerings,”
Motors has been a pioneer in the Indian SUV market, always pushing boundaries
of technology and innovation while developing products for India. The concept
CURVV is here to take this legacy forward. With the design philosophy of ‘Less
is More’, this Concept is a progressive and modern SUV which represents
simplicity in complexity. Its striking silhouette coupled with its dynamic
proportions, design differentiation and spacious interiors make for an SUV that
expresses a strong character while also being effortlessly elegant.
the Generation 2 EV architecture will be advanced, flexible and capable of
offering multi-powertrain options. Products on this architecture will be
crafted to deliver a higher range while retaining the credibility and
reliability standards set by the Generation 1 products powered by Ziptron.
Concept CURVV in its production version will provide customers with
unprecedented versatility of use while giving rise to a new breed of vehicles
in India that provides its users with a true lifestyle mobility solution to
enjoy - A vehicle that is combining functional attributes without compromising
its premium aesthetic. It will be a suitable fit for the fast-paced life of
urban dwellers who appreciate and expect shorter charge time, interactive and
intuitive interfaces, quicker response, and feature comfort not only in their
everyday lives but also from their cars.
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