commemorate 12 years of the Polo hatchback in India, Volkswagen India is
introducing the Volkswagen Polo Legend edition. It is a celebratory edition to
mark the glorious journey of the Polo in India. The Legend edition will be
available on the GT TSI variant that is equipped with a 1.0l TSI engine mated
to a 6-speed automatic torque converter.
a powerful performance of 110PS and 175 Nm torque and perfectly balancing the
fuel consumption with the globally renowned TSI technology, offering the driver
an exceptional driving experience.
mark the iconic legacy, the edition will come with the “Legend” title on the
fender and boot badge. It will also comprise of side body graphics, black trunk
garnish and black roof foil to accentuate the look of the carline making it sportier.
The limited volume Legend edition Polo will be available across the 151
Volkswagen dealerships for aficionados who want to own the Volkswagen Polo.
The journey of Polo in India
the start of production in 2009 and market launch in 2010, the Volkswagen Polo
was the first locally manufactured model at the brands’ Chakan plant in Pune.
Volkswagen Polo with its timeless design, strong and sturdy built, impeccable
safety and exemplary performance capabilities received an expansive fan
following from Indian customers. The Volkswagen Polo has defined the premium
hatchback segment with the widest engine and transmission offerings in its
journey so far, honoring the carline with the titles of the “Most fun-to-drive
hatchback”, “An enthusiasts’ car” and the “Hot hatch” by many customers and
automotive media publications. It rose the ranks of being the most loved and
successful carline for the brand with the GT variant becoming a common aspirational
product among Indian customers.
Polo was also one of the first made in India hatchbacks in the segment that
offered dual airbags as a standard offering and received a 4-star Global NCAP
safety rating in 2014. With over 300,000 lakh customers in India, the
Volkswagen Polo impressed the audience with its innovative marketing
communications and soon became the talk of the town.
Legend is remembered with its iconic advertisements such as the - Polo and the newspaper
with a hole, Made in India Polo campaign that showcased the manufacturing prowess
of the German car maker, Respect - it’s a GT and many more.
Speaking on this
momentous occasion, Ashish Gupta, Brand Director, Volkswagen Passenger Cars
India, noted, “The Volkswagen Polo is an iconic carline that has evoked various
emotions amongst consumers. From its market introduction till date, the Volkswagen
Polo has enjoyed the privilege of being the first car to a family, an enthusiast’s
dream and the preferred choice for a mother owing to its timeless and sporty
design, safety, fun-to-drive experience and strong build quality. The
Volkswagen Polo has been the brands’ much-loved product that deserves a grand
celebration. For this, the brand is introducing the celebratory limited “Legend
edition” for the enthusiasts who will take pride in owning the last limited
units of the iconic Polo.”
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