the delivery of 474 sports cars in 2021, Porsche India recorded its best sales
performance since 2014, marking a 62 percent increase over 2020. Supported by
the best retail result in the organisation’s operational history in the second
half of 2021, this outcome translates into the fact that on average one new
Porsche SUV was sold for every day of the year.
line with the record deliveries, Porsche India’s order bank grew by 165 per
cent, confirming 2021 as the brand’s best ever order intake.
Macan luxury compact SUV continued to win over customers with 187 units
delivered, representing 39 per cent of the volume and the model’s highest ever
annual sales in the country. While the brand’s other SUV, the Cayenne, followed
suit as the second most sold Porsche model in India, the range of two-door
sports cars enjoyed a growing demand with a healthy 17 per cent combined
India is looking at a strong start for the year, thanks to a strong order bank
and the further expansion of the product range which has just seen the arrival
of the first 718 Boxster and Cayman GTS 4.0 models. Following their reveal
during the organization’s largest customer event series to date, customer
deliveries of the new Macan have started, while first units of the all-new and
fully electric Taycan are due to arrive in the coming weeks. In addition, the
brand is looking to further diversify its offering in the coming months with
the launch of the all-new GTS versions of the fully electric Taycan, the latest
911 GT3,the Platinum Edition models of the latest Cayenne as well as the 718
Cayman GT4 RS.
complement the investment being placed by its partners, Porsche India will move
the After Sales divisions towards full digitisation with an integrated Data
Management Solution during the course of the year for smoother and more
efficient service operations. Customers can also expect to enjoy more
interactive events such as exclusive drive days to engage with the community of
sports car aficionados.
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