Aston Martin have announced to revive the historic name Lagonda
after 14 years on a bespoke limited edition super saloon for exclusively the
Middle-East market who would probably be the only ones who could afford
something which has a price tag that normal mortals around the world would probably
never know, let alone afford.
The last time the Lagonda name appeared on an Aston was in the
1970’s when Aston Martin was struggling financially. Up until then the British
iconic Sports car manufacturer only made 2+2 sports cars. So traditionally the
way to go would be something striking and conforming to tastes of everyone to
sell more cars. Aston had decided to go another way to make something they had
never even tried. They made a 4 door saloon, and surprised everyone and drew
deposits. The Aston Martin Lagonda designed by William Towns who also designed
the 1967 DB-S changed the way Astons had looked in the past completely and was
the first production car in the world to be fitted with a computer management
system and a digital instrument panel. Only 645 Lagonda’s were produced between
1970 and 1990 making it quite a rare car and as has traditionally been the
case, the Lagonda badge will once again sit proudly on a luxurious and
exclusive super saloon.
Aston Martin claims that the luxury super saloon revives the Lagonda
ethos of ‘the finest of fast cars’ will only be offered exclusively in the
Middle East, as a result of specific market demand.
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