in a departure from the conventional industry practice of trims, Tata Motors
has adopted a new age, human centric approach in developing the Punch family.
It will be available both in Manual (MT) and Automatic (AMT) transmission
options, in 4 distinct personas with - Pure,
Adventure, Accomplished and Creative,
to cater to the varied lifestyle of its customers.
has been designed for customers who appreciate minimalism and simplicity and
prefer functionality without any complications. The Adventure persona caters to the
customers who have a streak of adventure and love for the great outdoors. The Accomplished persona is for the city
dweller who loves to make a style statement with host of features to complement
the customers’ active metro life. Finally, the Creative persona is tailor-made for the digital native, who prefers
information at his/her fingertips and is stacked with features to sync with
this customer’s tech-savvy lifestyle. In addition, customers can mark their
PUNCH by choosing from 7 vibrant colours and further personalize it with the
Rhythm and Dazzle customization packs, in tune with their personality.
Tata Punch comes with several industry-first features. Shailesh Chandra, President – Passenger
Vehicles Business Unit (PVBU), Tata Motors, said: “With Punch, we have created
an entirely new category altogether to address a growing need for small-in-size
cars with a true SUV character. Designed under Impact 2.0 design language, the
Punch is a stunning, bold SUV…”
Motors Design Studios in India, UK, and Italy collaborated to design this
unique vehicle which was further engineered and developed by Tata Motors India
team to herald the creation of India’s first sub-compact SUV, addressing a
growing customer need for a small in size but large in space SUV. Built on the
proven and modern Agile Light Flexible Advanced (ALFA) Architecture, the Punch
incorporates several industry first innovations to enhance both functionality
and driving pleasure.