Motor India has unveiled MG Astor, India’s first SUV with personal AI assistant
and first-in-segment Autonomous (Level 2) technology. Astor is based on the
MG’s successful global platform, ZS.
has a prominent bold celestial grille that makes a solid on-road impression.
The SUV poses an elegant and ready-for-action stance with a classic leopard
jump shoulder line. Astor’s nine crystal diamond elements in the LED headlamps
make for a distinct hawk-eye expression with precise details.
interiors are elegantly crafted with soft-touch and premium material. It will
be coming in two engine options – the Brit Dynamic 220 Turbo petrol engine with
a 6-speed AT delivering 220Nm of torque and 140ps of power. The other option is
a VTi Tech petrol engine with a manual transmission and an 8-speed CVT,
delivering 144Nm of torque and 110ps of power.
much-awaited mid-size MG Astor will be on display at MG showrooms from
September 19 and bookings will start soon thereafter.
about the appeal of Astor, Carl Gotham, the Advanced Design Director at the
MG’s Global Design Centre in London, UK, said, “The concept of Emotional
Dynamism brings a premium feel to Astor. The mid-size SUV is a visual delight
with an exceptional level of detailing and remarkable features. We have placed
design at the centre of creating the car to make it look as good as its
technology. It takes forward the MG’s brand’s legacy with cutting-edge
technology and design excellence. India can look forward to immersing into a
seamless driving experience with personal AI assistance inside MG Astor.”
Chaba, President and MD, MG Motor India, said, “We have introduced several
industry-firsts with our SUVs to the Indian automotive market. This time we
have Autonomous (Level 2), MG Astor, with a personal AI assistant. With its
elegant exteriors, luxurious interiors, and futuristic technology, we believe
that Astor is a desirable package that will strike a chord with the customers.”
Astor’s personal AI assistant depicts human-like emotions and voice. The
Paralympic athlete Deepa Malik has lent her voice to the personal AI assistant,
thereby humanising the experience. The AI technology in Astor is developed
around MG’s vision of Car-as-a-Platform (CAAP) of possibilities, which will
enable the users to personalise the services as per their requirements.
MG has partnered with BOSCH for ADAS (Advanced driver-assistance systems) in
Astor. AI technology, six radars and five cameras equip the SUV to manage 14
advanced Autonomous Level 2 features. The car ensures a safer driving
experience with 27 standard safety features like ESP, TCS and HDC. Among its
host of comfort, convenience and safety features include 6 airbags, 6-way
power-adjustable driver seats, electric parking brake, heated ORVM, rain-sensing
wiper, PM 2.5 filter, panoramic sky roof, rear AC vent and front and rear
armrest,10.1-inch HD infotainment system for the cinematic experience and full
digital cluster with 7-inch embedded LCD screen
has 80+ internet features residing on MG i-SMART technology. On top of it,
building on CAAP (Car as a platform), MG Astor hosts subscriptions and
services, including maps and navigation with MapMyIndia, Jio connectivity, the
first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth
car owners will also get access to music on the JioSaavn app, along with the
industry-first feature of reserving a parking slot through a head unit (powered
by Park+, select cities to begin with) and access to unlimited information with
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