Tata Motors has launched the exclusive edition of its flagship SUV –the Safari Gold priced at Rs 21.89 lakh. Gearing up for the festive season, this edition features an artful blend of class and hi-tech features. The Safari Gold edition will be available in two carefully crafted, special colour - ways that accentuate the Safari’s stunning design even further
• The White Gold, derived from the premium Frost White colour, offers a stunning contrast of black and white. The black roof adds a unique dual tone appearance that commands attention at first glance. Adding to it, the glistening Mont Blanc Marble finish mid pad with subtle golden accents creates an endless environment of serenity and luxury.
• The Black Gold avatar redefines luxury with its intense Coffee Bean inspired Black exteriors. Along with the radiant golden accents on the exteriors, the Black Gold promises to be bold and at the same time beautiful. The interiors of the Black Gold complement the exteriors with a stunning combination of Dark Marble finish mid pad and golden flourishes throughout the cabin.
The interiors have been further enhanced with premium features like Oyster White Diamond Quilted - genuine leather seats, offering ventilation on both 1st& 2nd rows, wireless charger, air purifier and Android Auto & Apple Carplay over Wifi.
This exciting incarnation will make its first public appearance at the VIVO IPL 2021 in Dubai. Furthermore, keeping the on-going pandemic in mind, Tata Motors has introduced the ‘Safari Gold Hit Challenge’ in this season. For the same, every time a batsman hits a six and the ball lands on either the car or the car display podium or the Safari Gold LED commercial board, Tata Motors will contribute an amount of Rs 2 lakhs to The Akshaya Patra Foundation, a renowned NGO doing outstanding work towards Covid - 19 relief throughout India.
The Safari Gold will adorn exclusive colours with subtle yet elegant gold embellishments on the exteriors and the interiors and will come with R18 Charcoal Black Alloy Wheels. In addition to this new launch, Tata Motors is also extending some of the premium features like the wireless charger, air purifier and Android Auto/ Apple Car Play over Wi- Fi in the existing variants of the Safari range, which includes the Adventure edition. Tata Motors is currently leading the high SUV segment with a market share of 39% (YTD), and the launch of this outstanding product along with the upgrades to its existing range, is a symbolic act to celebrate the success with its customers.
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