Motors has launched the exclusive edition of its flagship SUV –the Safari Gold
priced at Rs 21.89 lakh. Gearing up for the festive season, this edition
features an artful blend of class and hi-tech features. The Safari Gold edition
will be available in two carefully crafted, special colour - ways that
accentuate the Safari’s stunning design even further
The White Gold, derived from the premium Frost White colour, offers a stunning
contrast of black and white. The black roof adds a unique dual tone appearance
that commands attention at first glance. Adding to it, the glistening Mont
Blanc Marble finish mid pad with subtle golden accents creates an endless
environment of serenity and luxury.
The Black Gold avatar redefines luxury with its intense Coffee Bean inspired
Black exteriors. Along with the radiant golden accents on the exteriors, the
Black Gold promises to be bold and at the same time beautiful. The interiors of
the Black Gold complement the exteriors with a stunning combination of Dark Marble
finish mid pad and golden flourishes throughout the cabin.
interiors have been further enhanced with premium features like Oyster White
Diamond Quilted - genuine leather seats, offering ventilation on both 1st&
2nd rows, wireless charger, air purifier and Android Auto & Apple Carplay
exciting incarnation will make its first public appearance at the VIVO IPL 2021
in Dubai. Furthermore, keeping the on-going pandemic in mind, Tata Motors has
introduced the ‘Safari Gold Hit Challenge’ in this season. For the same, every
time a batsman hits a six and the ball lands on either the car or the car
display podium or the Safari Gold LED commercial board, Tata Motors will
contribute an amount of Rs 2 lakhs to The Akshaya Patra Foundation, a renowned
NGO doing outstanding work towards Covid - 19 relief throughout India.
Safari Gold will adorn exclusive colours with subtle yet elegant gold
embellishments on the exteriors and the interiors and will come with R18
Charcoal Black Alloy Wheels. In addition to this new launch, Tata Motors is
also extending some of the premium features like the wireless charger, air
purifier and Android Auto/ Apple Car Play over Wi- Fi in the existing variants
of the Safari range, which includes the Adventure edition. Tata Motors is
currently leading the high SUV segment with a market share of 39% (YTD), and
the launch of this outstanding product along with the upgrades to its existing
range, is a symbolic act to celebrate the success with its customers.
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