Motor India has unveiled the industry-first personal AI assistant and
first-in-segment Autonomous Level 2 technology, to be featured in their
upcoming mid-size SUV – Astor. MG aims to further its auto-tech focus by
building on the concept of Car-as-a-Platform (CAAP) of possibilities and
personal AI assistant is designed by the acclaimed American firm ‘Star Design’.
It depicts human-like emotions and voices and can give detailed information on
every topic through Wikipedia. It will engage with people in the car and is
powered by i-Smart Hub. It is a platform on which the partnerships, services,
and subscriptions of CAAP will reside. It will allow customers to personalise
their set of services.
Chaba, President and MD, MG Motor India, said, "As an auto-tech brand,
we’ve always introduced breakthrough technologies and now, we are moving
forward with Artificial Intelligence. Astor is a step further and a catalyst for
disruption with first-in-the-industry and best-in-class features that customers
only get in premium/luxury segments. With a relentless pursuit of innovation
and software at the heart of the production, our vehicles will continue to
provide a smarter and safer driving experience by leveraging AI."
Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose
camera that can realize a series of advanced driver-assistance systems (ADAS).
These include Adaptive Cruise Control, Forward Collision Warning, Automatic
Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure
Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and
Speed Assist System amongst others. These functions can significantly improve
driving safety and comfort, and they have been further optimized for Indian
name Astor is derived from Raytheon Sentinel, an airborne battlefield and
ground surveillance aircraft formerly operated by the Royal Air Force (RAF), UK.
MG Astor shares the popular ZS platform sold by MG across the globe in
countries such as the UK, Australia, New Zealand, Middle East, Norway,
Netherlands and other countries in Asia too.
the first time in India, MG recently showcased CAAP with endless possibilities.
Building an ecosystem of various in-car services, it hosts subscriptions and
services, including maps and navigation with MapMyIndia, Jio connectivity, the
first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and
car owners will also get access to music on the JioSaavn app along with the
industry-first feature of reserving a parking slot through a head unit (powered
by Park+ - select cities to begin with) in the car. CAAP will create various
possibilities which will evolve with time, creating a safer and smarter driving
MG Astor Design Teased
gets an all-new bold celestial grille that is inspired by cosmic lines and
forms which adds dynamism to the front of the car. The radial pattern concentrates
the epicentre of the entire front face. The tungsten steel electroplated
material forms a distinct appearance like the sun. The contrast of light and
dark further highlights the three-dimensional effect of each flashing cell. The
British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of
Astor, which is one of the three interior themes, signifying state-of-the-art
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