Hyundai Motor India has stated that it will introduce the first N Line model for India in 2021. S S Kim, MD & CEO, Hyundai Motor India Ltd., said, “The introduction of our N Line range to India, will induce sporty experiences like never before, making every drives a fun experience with products that personify excitement and athleticism.”
The company is targeting new age millennial and gen Z buyers. Kim said the company will introduce a new N Line model in 2021 and subsequently launch additional N Line models for Indian customers over the next few years.
To induce fun driving experiences, Hyundai will develop N Line cars in India on three brand values:
• Motorsport Inspired Styling Cues
• Accessible for All
• Everyday Excitement
With the new N Line models, one can expect a lot of sporty character n these cars with sportier alloy wheels, side sills, glossy side view mirrors, smart exhaust tips, N Line interiors with sportier seats and gear knobs etc.
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.