Mercedes AMG E 53 4Matic+, E 63 S 4Matic launched at Rs. 1.02cr & Rs Rs 1.70cr

Mercedes-Benz India has launched the all-new AMG E 53 4MATIC+and the new AMG E 63 S 4MATIC+ at Rs. 1.02 crore and Rs 1.70 crore respectively. The AMG E 53 4M+ is only the second ‘AMG 53 series’ product introduced in India, and the first ever in a sedan body shape.

AMG 4.0-litre V8 biturbo engine in the E 63 S 4MATIC+ achieves 612 hp and a maximum torque of 850 Nm and is paired with 9 speed Multi-clutch transmission. The electrified 3.0-litre engine in the E 53 4MATIC+ with twin turbocharging via an exhaust gas turbocharger and an electric additional compressor generates an output of 435 hp and produces a peak torque of 520 Nm.

The 63 series models still constitute Mercedes-AMG’s core model series, and delight car enthusiasts around the world. The AMG E 63 S 4M+ now features a more striking design, improved aerodynamics and provides superior comfort making it a perfect car for race track performance and also daily drivability.

With a diverse offering of 11 AMG products in India comprising the 35, 43, 53, 63 and GT series, Mercedes-AMG now offers the largest portfolio of performance cars in India across body shapes. Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India was present at the launch.  Incidentally, Indian racing sensation Arjun Maini, who is the first Indian ever to race at the famed DTM with Mercedes-AMG team GetSpeed, drove the new AMG E 63 S 4M+ on the German Autobahn.

As standard the E 63 S is shod in new 20-inch 5-twin-spoke light-alloy wheels, also aerodynamically optimised and with a wider aero rim edge, painted in a choice of matt black or high-gloss tantalum grey. Restyled 19-inch light-alloy wheels in an aerodynamically optimised 5-twin-spoke design round off the dynamic appearance on the AMG E 53 4M+.

The interior combines a fine ambience and high-quality materials with the characteristic AMG performance. The AMG seats are upholstered in nappa leather, combine secure lateral support with high comfort on long journeys and have an AMG-specific seat upholstery layout with an "AMG" badge in the front seat backrests. Individually adjustable ambient lighting also comes as standard.A further highlight is the MBUX infotainment system with a touchscreen and touchpad, the intelligent voice control plus AMG-specific displays and settings.

For the instrument cluster's display, customers can switch between the three AMG display styles of "Modern Classic", "Sport" and "Supersport". The "Supersport" mode is particularly striking with a central, round rev counter and horizontal displays presented in perspective to the left and right of the rev counter and creating a spatial impression of depth.

Via the AMG menu, the driver can call up various special AMG displays such as Engine Data, gear speed indicator, Warm-up, Set-Up, G-Meter and RACETIMER. With individual AMG displays such as visualisation of the drive programs or telemetry data, the touchscreen multimedia display likewise underscores the dynamic configuration.

With a distinctive twin-spoke design and seamlessly integrated buttons the new AMG Performance steering wheel creates an even closer link between human and machine. The three rounded twin spokes combine stability with lightness, and the steering wheel  rim is a hallmark motorsport feature. In the steering wheel rim there is also a sensor mat to detect "hands-on". If the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.

The AMG SPEEDSHIFT MCT 9G transmission can be operated by hand via the aluminium shift paddles arranged on the left and right behind the steering wheel rim. For even more precise shift commands the paddles are now slightly bigger and positioned further down. The centre console includes an AMG-specific control unit with additional switches that are used to regulate the drive programs, the media volume, the 3-stage ESP, the manual transmission mode, the Adaptive Damping System, the optional AMG Performance exhaust system, the ECO start/stop function and the reversing camera.

The AMG SPEEDSHIFT MCT 9-speed transmission on the AMG E 63 S 4M+ and AMG SPEEDSHIFT TCT 9G transmission on the E 53are specially tuned to the requirements of the performance models. The autonomous software enables extremely short shift times and fast multiple downshifts while the double-clutching function makes for an emotive gearshifting experience.

The AMG E 63 S 4M+ is equipped with the AMG Performance 4MATIC+ all-wheel drive as standard. This intelligent system combines the advantages of different drive concepts: torque distribution on the front and rear axles, which is fully variable for the first time, ensures optimum traction on any surface. The driver can also activate Drift Mode, during which the AMG E 63 S 4MATIC+ becomes a purely rear-wheel drive vehicle. Drift Mode remains engaged until the driver deactivates it again.

With up to six Dynamic Select drive programs of "Slippery", "Comfort", "Sport", "Sport+", "Individual" and "RACE" on the E 63 S, the characteristics of the new model can be influenced at the tap of a finger. The available range extends from efficient and comfortable to very sporty. The modes modify key parameters, such as the response of the engine, transmission, suspension and steering. The E 53 offers five Dynamic Select drive programs "Slippery", "Comfort", "Sport", "Sport+" and "Individual".