tasted success with the dark Harrier way back in August 2019, Tata Motors has,
as part of the New Forever Philosophy, extended the dark franchise to the two
other brands in its portfolio. The models include its hatchback Altroz, Nexon,
and the Nexon EV, besides the Harrier.
dark theme on the exteriors and interiors of the Harrier created a unique
identity for Harrier Dark. Other changes like distinctive dark finishes,
special Blackstone Matrix dashboard and premium Dark upholstery were well
appreciated and helped Harrier Dark stand out in the crowded SUV segment.
Dark range is now available at dealerships and is open for bookings. All Tata
Motors authorised dealerships are decorated in the Dark theme for customers to
indulge into this exclusive experience. Additionally, to add aesthetics and
accentuate the styling, the company is also introducing exclusive merchandise,
which will consist of dark branded premium leather jackets and T-shirts.
Furthermore, keeping absolute safety in mind the company has also introduced a
tyre puncture repair kit, as a priority customer offering, to increasing the
convenience quotient in the range.
Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors said, “Harrier
#Dark which was launched as a limited edition product initially, did extremely
well and on popular customer demand became an integral part of the Harrier
portfolio.It offered an exciting& unique package to the customers. We are
confident that the extended dark range is equally compelling and cater to
customers who are looking for bold & stylish cars this festive season.”
THE DARK RANGE
ALTROZ DARK: Altroz Dark, the new top of the line variant comes in a new cosmo
black exterior body colour with dark tint finish on R16 alloy wheels and
premium dark chrome across the hood. The granite black interior theme with
metallic gloss Black mid pad and the leatherette upholstery with deep blue
tri-arrow perforations and deco blue stitching, all add to the premiumness of
the Altroz Dark. The dark mascot on the exterior and the dark embroidery on the
front headrest accentuate the theme. The Altroz Dark will be available in the
top variant XZ+ for petrol (NA and iTurbo).
NEXON DARK: The Nexon in its dark avatar sports new charcoal
black R16 Alloys, dark mascot, sonic sliver highlights on the body along with
matte granite black cladding to accentuate its exterior. The interiors offer
special dark interior pack, premium leatherette upholstery with tri-arrow
perforations on seats and door trim. The front headrests sports special dark embroidery
in line with the theme of the interiors. The new Nexon Dark will be offered in
XZ+, XZA+, XZ+(O) & XZA+(O) variants, in both petrol & diesel fuel
NEXON EV DARK: The Nexon EV Dark theme will be available on
the Nexon EV XZ+ and the XZ+ LUX variant. These variants will adorn a premium midnight
black exterior colour with satin black humanity line and beltline, dark mascot
and an all-new charcoal grey alloy wheels. The interiors of the car are also
accentuated with dash of dark themed glossy piano Black mid-pad with premium
dark themed leatherette upholstery with Tri-arrow perforations on seats and
door trims, highlighted by EV blue stitches (on the seats) and a leatherette
wrapped steering wheel. The car will also get iTPMS (Tyre pressure monitoring
system). Additionally, the Nexon EV XZ+ variant will have rear seat central
armrest with cup-holders, 60:40 rear seat-split and adjustable rear seat
HARRIER DARK: The Harrier Dark offers all-new oberon black
colour with a tinge of deep blue adding to the stunning looks of Harrier. It
also sports the bigger R18 blackstone alloys complimenting the sporty stance of
the Harrier. On the interiors, Harrier Dark offers a premium dark theme with
exclusive touches to the key interior elements. It sports a complete dark upper
environment in line with the latest trend in the premium luxury car segments.
The Benecke Kaliko Leatherette upholstery carries a special tri-arrow perforations
with deep blue undertone to it enhancing overall premiumness of the interiors.
Also the front seat headrests sport a special dark embroidery complementing
overall dark theme on the interiors. Harrier Dark will be available in 3 trims
XT+, XZ+ & XZA+.
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