Corporation has revealed the first official teaser images of the all-new
Sportage – the fifth incarnation of the brand’s most popular SUV model.
to be revealed in July in Korea, the all-new Sportage has been carefully
crafted to establish new benchmarks in its segment – for its advanced exterior
and interior design, connectivity tech, and responsive powertrains.
earlier this year to great acclaim from the design community, Kia’s new design
language – Opposites United – is at the core of the Sportage, influencing every
aspect of its appearance and character. The early images hint at an assertive
and cutting-edge presence for the SUV – paying homage to nature’s perfection
and simplicity whilst connecting with the brand’s new design direction.
all-new Sportage follows Kia’s recent company rebrand that aims to create
sustainable mobility solutions for customers by revamping all facets of its
business. The first marker on the journey came in March when Kia’s first
dedicated BEV – the EV6 – was unveiled.
all-new Sportage has a muscular stance and strong yet refined silhouette.
Notable new details include the crisp, taught character lines that ripple
across the surfaces. The front creates an instant and thought-provoking
statement, with a detailed-orientated black grille graphic spanning the width
of the face. At the rear, muscular shoulder lines drop gently to meet slim
daytime-running lamps, which flank the new Kia logo and Sportage emblem.
interior design sketch reveals a driver-orientated space that plays with
boldness in character, softness in qualities and innovation in technology. At
the core is a beautifully sculpted integrated curved display.
inspiration from an ethos we created where nature meets technology, the all-new
Sportage challenges the norm with an adventurous and contemporary exterior and
a carefully conceived, beautifully detailed interior,” said Karim Habib, Senior
Vice President and Head of Global Design Center. “With the all-new Sportage, we
were fully focused on challenging ourselves and pushing our fifth-generation
SUV to a new level,” he added.
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