Corporation has revealed the first official images of the EV6 – its first
dedicated battery electric vehicle (BEV) built on the company’s new EV platform
(Electric-Global Modular Platform, or E-GMP).
is also the first of Kia’s next-generation BEVs to be developed under a new
design philosophy that embodies Kia’s shifting focus towards electrification.
is the embodiment of both our brand purpose, ‘Movement that inspires’, and our
new design philosophy. It has been designed to inspire every journey by
offering an instinctive and natural experience that improves the daily lives of
our customers, and provide user ownership that is simple, intuitive and
integrated,” said Karim Habib, Senior Vice President and Head of Kia Global
Design Center. “Our aim is to design the physical experience of our brand and
to create bold, original and inventive electric vehicles,” he added.
part of the company’s brand transition, Kia’s new dedicated battery electric
vehicles will be named according to a new naming strategy. The new approach
brings simplicity and consistency to Kia’s EV nomenclature across all global
of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy
for consumers to understand which of Kia’s products are fully electric. This is
followed by a number which corresponds to the car’s position in the line-up.
and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6
will make its world premiere during the first quarter of 2021.
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