Motors has launched its premium flagship SUV the all-new Safari at a starting
price of Rs 14.69 lakhs (ex-showroom Delhi) for the 6/7 seater. Tata Motors
also unveiled the ‘Adventure’ persona of the Safari with an expressive and
rugged look offering more options for customers to select the SUV that best
matches their personality. The Adventure persona will be available in a
distinct Tropical Mist colour, inspired by the rich and diverse flora present
across the vibrant landscapes of our country.
vehicle was launched in the presence of Guenter Butschek, MD and CEO and Shailesh
Chandra, President – Passenger Vehicles Business Unit, Tata Motors. With a
powerful 2.0 litre turbocharged Kyrotech engine and its 2741 mm wheelbase, the
Safari will come with signature Oyster White Interiors paired with the Ashwood
finish dashboard, a panoramic sunroof, along with 6 and 7-seater options, which
will come with an 8.8-inch floating island infotainment system.
with all Tata Motors products, the Safari consists of a variety of safety
features such as all disc brakes, electronic parking brake and an advanced ESP
with 14 functionalities. Coupled with the Boss Mode providing enhanced ride
comfort, the Safari sure does give the executive customers a living room style
ride experience. Furthermore, the vehicle will be available in additional
colour options of Daytona Grey, Tropical Mist and Orcus White along with the
signature Royal Blue.
the style quotient a little higher, the newly introduced ‘Adventure’ persona
will come with R18 black tinted charcoal grey machined alloys and an all piano
black finish in its grille, roof rails inserts, outer door handles along with a
Safari mascot placement on the bonnet. On the interiors, the ‘Adventure’ persona
looks plush with signature earthy brown interiors, dark chrome interior accents
on air vents, knob, switches, inner door handle and instrument cluster along
with a piano black interior pack on steering wheel, grab handles, floor console
frame and IP mid pad finisher. The all-new Safari will be available in nine
variants, starting from XE and going up to the XZA+.
its new avatar, the Safari takes forward the brand’s rich legacy by combining
Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC,
the architecture derived from the renowned D8 platform from Land Rover - the
gold standard of SUVs worldwide. The OMEGARC, architecture has already proven
its mettle with the success of the Harrier.
is the fastest growing passenger vehicle segment in the country and the new
Safari will accelerate the momentum gained by the company’s consistently
growing SUV sales which have resulted in a growth of 20% YTD when compared to
the same period last year.
Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters.
The rising demand can be attributed to the BS6 range, which was launched last
year, under the New Forever philosophy of the company. Demand was visible
across all products of the New Forever range, including the premium hatchback
Tata Altroz and the BS6 Harrier, which stole the show.
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