variant comes with iRA-connected car technology. iRA stands for Intelligent Realtime Assist
and it comes with 27 connected car features along with natural voice tech,
through which the car understands commands not only in English or Hindi, but
also in Hinglish.
it is India’s first hatchback to introduce What3Words technology - a precise
& unique tool that makes navigation easier than before. The Company has
also added a new top of the line XZ+ variant in a petrol and diesel fuel option
to the Altroz family.
Altroz is the first product on the ALFA architecture and has received a
tremendous response since its launch in January 2020. Tata Motors has introduced
the Altrozi-Turbo, a power and feature packed car to celebrate the brand’s
success as it turns one. Despite the Covid challenge, the Company has sold more
than 50,000 Altroz within its first year of launch. India’s safest hatchback
with a 5 star safety rating from Global NCAP, has indeed raised the bar and set
#TheGoldStandard in safety, design and driving dynamics.
with new tech and the 1.2L turbocharged BS6 petrol engine, the Altroz i-Turbo
is launched in a new Harbour Bluecolour, which is available on variants from
XM+. With power of 110 PS @ 5500 rpm, Altroz i-Turbo provides a torque of 140
Nm @1500- 5500 rpm. Adding to that, the Sport/CityMulti Drive Modes provide the
Altroz a perfect combination of thrill and city driving. Altroz in its 2021
avatar will also sport the new Black and light Grey interiors accentuated with
perforated leatherette seats to enhance its premium quotient.
the Xpress cool feature, personalised screen wallpaper, one shot up power
windows, all added to ensure utmost convenience along with the 8 speaker sound
system by Harmanfor an enjoyable surround sound experience, adds to the entire
package making it a car that all will desire.
Chandra – President, Passenger Vehicles Business Unit, Tata Motors said, “We
are thrilled to celebrate the 1st anniversary of our premium hatchback Altroz
with a double bonanza comprising of the i-Turbo petrol and the new XZ+ variant
with iRA-connected car technology in petrol and diesel option. Since the launch
in January 2020,
Altroz has been appreciated for its paramount safety,
innovative design and thrilling performance and we are delighted to share that
with its introduction, in FY 21, our market share in the hatchback category has
increased by 5.4% compared to last fiscal and we have captured 17% market share
in the premium hatch segment. We are confident that the new Altroz range will
cater to the evolving needs of the Indian customer, all while creating
benchmarks in the segment.”