Motors has announced that it is bringing back its iconic brand ‘Safari’ with
its forthcoming flagship SUV, (codenamed as the Gravitas). Tata Safari
introduced India to the SUV lifestyle, and glamourised the segment in India for
other players to follow. For over two decades, Safari has represented prestige
and performance, and in its new avatar, the Safari will carry forward this rich
idea and its strong legacy.
Safari will be arriving in showrooms this January and the booking for the new
Safari will begin shortly.
the formal branding of its forthcoming SUV as the Tata Safari, Shailesh Chandra,
President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are
proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic
brand with a strong following, has been the most sought after SUV on Indian
roads for well over two decades. In its new avatar, the Safari will appeal to
the socially active, fun loving customers who seek out unique experiences and
adventure. Its design, performance, versatility, features, and long lasting
build quality, reinforce the SUV lifestyle to provide unending pleasure. We are
confident that the launch of the Safari will once again re-energise the market,
amplifying its cult status.”
Safari further builds on the legacy of prestige and outstanding performance by
combining Tata Motors’ award winning Impact 2.0 design language with the proven
capability of OMEGARC, an architecture derived from the renowned D8 platform
from Land Rover, which in itself is the gold standard of SUVs worldwide. This
adaptive architecture allows for further drive train enhancements including
all-wheel drive and possibilities of electrification in future.
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